The Where Shadows Slumber World Tour™ continues with a trip next month to Oaks, Pennsylvania for Too Many Games! The wonderful developers at AwesomeCon were nice enough to mention this to me last month when I was in Washington, D.C. I got our application in just in time, and we were approved!
It’s kind of a depressing name for a show, since the the title hits close to home: there are too many games. The App Store, Google Play Store, and Steam are packed to the gills with titles. (In fact, sometimes it feels like there are too many marketplaces too!) The truth hurts, I guess [<_< ]
Here’s their description of the show:
TooManyGames is a long-running gaming convention in the Philadelphia area with a massive marketplace, gaming guests, tournaments, cosplay, tabletop gaming, console and arcade freeplay area, and more.
TooManyGames offers 3 days of gaming fun and activities for everyone from the hardcore gamer to the whole family.
This year, TooManyGames will be held June 21-23 at the Greater Philadelphia Expo Center in Oaks, PA. Buy your tickets today!
In particular, we’ll be part of their Indie Showcase. I don’t know what the price of being a regular vendor is, but I’m glad we got into the showcase. Like many other conventions, the indie section is curated and we needed the approval of judges to be included. (More about costs below)
Their description of the section:
The TooManyGames Indie Game Showcase highlights independent game developers locally and nationally. The Indie Game Showcase is a great place to show of your game and have space at a reduced rate. Indie Game Showcase submissions are reviewed and approved by the TooManyGames indie game team.
Thanks again to the TooManyGames staff and judges for choosing Where Shadows Slumber – we’re honored, and we’ll see you in Oaks next month!
How Much Does This Cost?
This blog isn’t just a weekly update about the development and marketing of Game Revenant’s projects – I also want it to be a behind-the-scenes look at independent game development. Specifically, I like focusing on some of the business-y aspects that people rarely discuss. One business decision you have to make a lot is “Does it pay to do X? Should we bother going to Y?”
Unfortunately, usually you only know the answer after you’ve dedicated your time and money on the risk in question. The same is true of TooManyGames, but I can at least record here how much the show will run us.
We’re getting a table at TooManyGames since the booths were sold out, which is $75.00 + tax. I also need to stay in an AirBnb near Oaks once I arrive Friday morning, since it’s too far from my apartment or any of my Philly-based friends. We’ll forget the cost of tolls since I’m borrowing my brother’s car & E-Z-Pass (sorry Paul!) and assume the cost of gas is on yours truly. So the cost for doing this show is:
- 3 days from Friday to Sunday
- $ 82.40 for the table
- $ 118.45 for the AirBnb
For a grand total of $200.85, I think that’s a pretty good deal. We could also take our chances on a $200 Instagram ad (and, honestly, we’ll probably do both) but it’s important to get out into the world as well. I think the fact that my AirBnB is in Phoenixville, PA has something to do with the low overall price. You’d expect to pay way more when staying closer to a large American city, but this town is 45 – 60 minutes from Philadelphia!
I love smaller shows like this – the cost isn’t too high, the barrier to entry is low, and there are plenty of new customers who have never heard of your game before. Now that I’m keeping track of how many face-to-face connections you really make in the course of a weekend, I feel like smaller gaming conventions are just as important as big shows like PAX East. Don’t get me wrong, we’re totally still submitting to PAX 10 later this month – but do you really need to travel to Seattle to find new customers? Why get in a plane when you can drive a few hours to a city filled with people who have no idea what Where Shadows Slumber is?
As for our Return On Investment – ask me when I get back to Hoboken. For those of you who are saying to yourselves “Frank just loves every show he goes to, what’s the point?” you should read my thoughts on last year’s IndieCade and why I’m not returning. I don’t always apply the sunk cost fallacy to every convention! Some shows do, in fact, end up on the dreaded blacklist written in blood on papyrus, kept deep inside the Game Revenant Vault of Secrecy.
If you’ve ever been to this show before and you have thoughts, feel free to share them in the comments! Otherwise, if you’ll be there this year, let me know! I love meeting other developers at shows [^_^ ]
See you there!
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Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.