Back in the winter of 2016, Jack and I were delighted to hear that Where Shadows Slumber had been nominated for the ’16 Bit Awards. We had attended a bunch of Playcrafting’s shows, but had never realized the company also ran an award ceremony. Although we didn’t win the category, our ears perked up at the end of the show when we heard Dan Butchko’s plans for the summer. There was going to be “some kind of show on the Intrepid in NYC” and that everyone should “stay tuned for more information.”
Because of some odd scheduling issues with the Intrepid, the show was moved to Terminal 5 on West 56th Street, and given a name: Play NYC. We knew for the longest time that we were definitely going, no matter what. We gambled on the show, buying an 8 x 4 table slot on the third floor and marking the date in our calendars.
The concept seemed too good to be true: a PAX styled gaming event right in our own backyard, where developers could directly interface with customers, fans, and other devs? How could we miss it? But we knew the risks as well: the first year of any show is always the roughest. We had nightmares about sitting at our table in an empty rock hall, our weekend wasting away right before our eyes.
So… how did it go?
Play NYC Exceeded Our Expectations
This was a great show, and we thoroughly enjoyed everything about it! Setup was smooth, communication with Dan (the guy running the whole thing) was direct and personal, and we got to show Where Shadows Slumber to existing fans and newcomers alike! As for the various aspects of the show:
The Venue: Terminal 5 was an odd choice, but I really liked how it turned out. These conventions are often held in single floor, boring, flat convention spaces where everyone gets a 10 x 10 section. But to be frank (ahhh!) I hate those labyrinthine atrocities of pipe and drape. What I loved about using a concert hall was the vertical element of it: from the top floor, we could see everything. And I’m sure it helped out show-goers to know that they could take everything one floor at a time. The building is not modern at all and has some weird layout issues, but we dealt with the quirks just fine. The best part by far was that some gaming kiosks had couches. Every gaming convention in the world should have couches!
The Crowd: Saturday was way busier than I expected, which was great. At these shows you never want to have the table empty. If someone can be playing your game, you want them there. At the same time, you hate to turn people away, which happens at shows like PAX East where there are just too many people at once. This was a good balance. Considering I was expecting a ghost town, I was blown away! Sunday was more in like with what I expected, definitely slow in the morning. But the afternoon really picked up and we had a strong ending. I have no idea how Dan got so many attendees! Keep up the good work, sir.
The People Attending: Crowd quality is different than crowd volume. Just because a show has a lot of people, that doesn’t mean they are interested in your product or interested in even taking a look. (That’s a dig at you, NY Toy Fair…) As for the people who attended Play NYC, it was a solid mix of young teens and parents, along with fans and developers that were our age. We were really able to relate to everybody and we never felt like people were “brushing us off” for being a mobile game. What surprised me the most was how many cool developers I met! If you’re an audio designer, programmer, or artist, don’t worry – I have your card and you’re in my Rolodex. We’re not hiring anyone else for Where Shadows Slumber, but I’ll consider everyone I spoke to for future projects at Game Revenant. You have time to work on those portfolios!
See You Next Year!
If Playcrafting can deliver a stellar experience next year, we’d love to return to Play NYC for their second show. Hopefully the price doesn’t go up by too much – we’ll see what happens. A lot can change in a year. Perhaps Playcrafting will seek out a larger, more traditional venue (although I liked Terminal 5) and try to bring in more people. I heard rumblings about the convention perhaps going a bit longer each day, or extending to Friday. No confirmation of that yet.
We’ll be there regardless. It’s one of the easiest shows for us to do, and many people in the NYC gaming scene are now eagerly looking for news about Where Shadows Slumber. Returning for Play NYC 2018 is a great way to capitalize on all the hype we’ve built over the past year and a half.
We hope to see you at Play NYC 2018!
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Didn’t get a chance to come by our Play NYC table? You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebook, itch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.
Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.