Wish Me Luck in the NFL Verizon 5G Challenge!

Hello everyone,

I wanted to take a break from the usual Where Shadows Slumber news to talk about an exciting opportunity I discovered through Playcrafting. Verizon and the NFL have teamed up to challenge game developers across the country to create an awesome mobile experience that uses the new 5G Network. I’ll let them do the talking here:

Verizon has partnered with the NFL to re-think mobile gaming in a 5G world. That’s why we’re searching for the next big idea for a football-themed mobile game that leverages the power of Verizon 5G Ultra Wideband.

The Winning teams will be awarded $400,000 to develop a game that will debut at Super Bowl LIV events.

5G infrastructure will take gaming to a whole new level. The high bandwidth and low latency of Verizon 5G Ultra Wideband will enable technologies like cloud gaming, multiplayer experiences with ultra-low latency, and more.

On Sunday I submitted on behalf of Game Revenant to create a game called NFL Halftime Blitz. In this proposed game, you are a football fan who is trying to push through the Super Bowl crowds in order to get your favorite snacks before halftime ends. Dan Butchko of Playcrafting was kind enough to help me with the submission even though he was also dealing with his massive game convention in New York City this weekend, PLAY NYC. Thanks, Dan!

Sometime by next week, I think I’ll know whether or not this proposal was accepted into the next round. If it’s accepted, Verizon will host Game Revenant (as well as the other finalists) at a paid game jam in the Verizon 5G Lab. From there, I’ll have to prototype the game over the weekend in order to impress the judges. Only the best game prototype can win, receiving $400,000 to develop the game in advance of its launch at the Super Bowl.

Whether or not I make it past the pitching round, I had fun designing something so zany, i with a bunch of really specific constraints. That’s the best way come up with truly awesome ideas, whether you’re talking about games or some other form of art. Good luck to all of my competitors, especially those that make it to the next round!

I hope to see you there…

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Where Shadows Slumber is now available for purchase on the App Store, Google Play, and the Amazon App Store!

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

An Awesome Arcade

I just returned from a trip to AwesomeCon in Washington D.C.! It’s my second time at the convention – the previous trip was in 2017. Since our game was still in development then, the theme for this past week’s marketing has been “blasts from the past.” I had a lot of fun with that and plan to do quite a bit more. It’s always shocking to see what the game looked like before it was ready for primetime…

I discovered the Pixel 3’s Portrait Mode at this con and I’m never going back…

AwesomeCon is a D.C. based comic convention held in the Walter E. Washinton Convention Center. As for the show itself, I’m very glad I went – mostly because the crew that invited us runs MAGFest’s Indie Videogame Showcase, and they footed the bill for space. It was very generous of them to invite us, and I always take the opportunity to do shows like that. It cuts down on the cost of showcasing tremendously. For this one, I only had to pay the cost of an AirBnB, gasoline, and tolls to D.C. from Hoboken.

Our setup, next to Crescendo.

The audience wasn’t there exclusively for games – in fact, many people playing the game had to suddenly leave in order to make it to some signing or another scheduled event. But for those that stayed and really toured the arcade area, I felt a real sense of admiration for the indies and their games. It was a good group of people! Many of them even purchased the game right in front of me. On Saturday morning, one woman literally bought it because I said there were no micro transactions in the game, and she said she wanted to support our team [^_^ ]!

The album of images from the Awesome Arcade can be found on Facebook right here. Enjoy them!

This kid wanted to play on the iPhone and the MacBook at the same time, LOL!

Costs vs. Rewards

It’s so hard to quantify whether or not these shows are “worth it,” but that’s what everybody always asks. Was it worth it? How many sales did you get? How much money did you make? Does that make sense given the 3 or 4 business days it took to do the show? Does that make sense given the money spent to get there?

I won’t try to quantify things like (1) meeting other indies (2) getting the game in front of people who don’t yet buy it, but still might (3) having a banner up that people see out of the corner of their eye, subconsciously reinforcing the product in their mind (4) doing the MIVS crew a solid by adding another game to their arcade (5) giving attendees a fun thing to do for a few minutes, etc. But what can you quantify?

Well I did something different this time, and actually counted the number of “plays” I witnessed while I was running the booth. I defined a play as “they sat down, played past the first 3 Levels, and I gave them the convention spiel.” Here’s the numbers:

Total plays by dayUnique plays
Friday (11 am – 7 pm)31 plays
Saturday (10 am – 6 pm)52 plays
Sunday (10 am – 4 pm)40 plays
TOTAL: 123
Total plays by deviceDevice plays
Fire HD 810 plays
iPad38 plays
iPhone X35 plays
iPhone 6S16 plays
MacBook Pro24 plays

So, over the course of 3 days at a cost of around $300.00, I personally introduced Where Shadows Slumber to 123 people. Even if all of those people purchased the game, the trip wouldn’t really pay for itself.

This isn’t an indictment of AwesomeCon, just something I’m going to start doing now to sate my own curiosity. I love going to shows, and I would return to AwesomeCon in a heartbeat. But they always tend to feel more impactful than they probably are. At the end of the day, my duty to the developers who built this game (as well as my duty to the studio itself) is to get the biggest bottom line we can each quarter. So this gives me a new goal for internet advertising and social media use: beat that time/cost return on investment!

Check Out Crescendo!

One of my favorite games at the Awesome Arcade happened to be on the next table over, Crescendo. I had never heard of it before, and without something like the Awesome Arcade it’s unlikely I ever would have. But the developer, Nate Largo, is very talented and he’s created something really polished and impressive. It’s a rhythm-based stealth platformer where you have to march in tune with the beat so that sound-sensitive laser robots don’t shoot your character’s face off. Check out his free demo here!

What’s That Strange iPad With a Keyboard?

This con was also special as it marks the first public test of a computer version of Where Shadows Slumber. Though we haven’t really announced it publicly yet or decided on a date, if you’ve spoken with us in the past few months we’ve probably discussed it.

Stay tuned for more news about that, and thanks again to Lexi and the MIVS crew for inviting us to D.C. for a great time!

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Where Shadows Slumber is now available for purchase on the App Store, Google Play, and the Amazon App Store!

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

PAX East 2019 Recap

The show was a full week ago, but PAX East seems like yesterday! Jack and I are still exhausted from our travels to Boston, but I didn’t want to let too much time pass without recording our thoughts on the trip.


Day 0: The PREGAMER Show

This year’s PAX began differently than in recent years. I’ve never made it up to Boston a day early for Playcrafting’s PREGAMER party, but I’m glad I went for it this year. (The regular fee was included with our booth) Dan got a bar at the convention center hotel and covered the whole room in indie games! It was a nice way to start the show – essentially like a Spring Play esque Playcrafting event in a different city, the night before PAX East!

My strategy was to leave the iPad playing our trailer, and put our sweet MOO cards out to attract people over.

Your setup is pretty simple – two bar tables pushed together with a chair for each one, and a power strip behind you. I was next to an adult party card game (similar to Cards Against Humanity) so I don’t think the games are sorted into categories, it’s kind of a free for all. The event had a lot of people in it, but not too much traffic – meaning that I didn’t see too many people at the table as the night went on. Maybe that’s my fault for not bringing my cool Where Shadows Slumber banner? In any event, the people that played it really enjoyed it. One dude even bought it in front of me!

I got to chat with some young developers who are basically where Jack and I were at two years ago – they just graduated college and have a beautiful demo of a promising indie game, with a lot of work ahead of them.

(This wasn’t taken at PREGAMER, it’s just a sweet photo)

Next year, if you’re going to be in town for PAX anyway, you ought to at least show up to the party before the real convention begins! Also, if you happen to be at PAX but you couldn’t get a booth, this is a nice way to still represent your game and maybe get some media attention before the news storm hits.

Days 1 and 2: Showtime!

When the show began in earnest, I was shocked at how busy the event was from the moment it started. In recent years, Thursday has been a terribly slow day. Almost one of those days that makes you say “man, why does PAX even start on a Thursday anyway?” But this year Thursday felt more like a Friday, which was great!

It’s hard to quantify crowd sizes. Every year, Where Shadows Slumber has been at different spots on the show floor. (PAX East Indie Showcase in 2017, Indie MiniBooth in 2018, now Playcrafting in 2019) You don’t just want “a lot of people at the show”, but rather “a lot of people who come to your table excited about your game, eager to engage.” It would do us no good if 1,000,000 people came to PAX East but only cared about Roblox.

I can’t put it into hard numbers, but we felt busy all through the show. Tons of people remembered the game from last year’s spot at the Indie MiniBooth. A few diehards remembered the demo days, which is always heartening. And we bumped into some old friends from Stevens, too! There’s a suprising amount of them that either live in Boston or make the journey north just for PAX. The more of these shows I do, the more I look forward to just making connections with devs, industry people, journalists and old pals.

Our placement at the Playcrafting booth was perfect, too! We were facing out toward the aisle near a corner, with nothing in front of us. And since we were next to the Bose AR-cade (also run by Dan) we got a lot of spillover traffic from them, too. Jack joined the fun Thursday night, which was just in time, because I was already feeling tired. PAX East is a marathon, not a sprint!

Left to right: Jack Kelly, Kati Nawrocki, Adriano Valle, and Dan Butchko.
(I took this from the podium!)

Day 3: How Our Panel Went

Before we even had a booth at PAX East, I took the liberty of submitting a few panel ideas to the show just so we could talk about Where Shadows Slumber. This would be a special PAX, since it’s the first time our game is available on the market for sale instead of just as a demo or beta download. Some of my more selfish ideas didn’t fly, such as an entire 1 hour lecture on the greatness of our game, how beautiful it is, and how handsome the developers are. However, our panel “How Much Do Premium Games Make” was accepted!

It was scheduled for 1:30 pm on Day 3, Saturday. We didn’t get to pick the time, and I wouldn’t normally miss the busiest time of the show to do a panel, but we ended up getting a great crowd! Here’s a shot I took from the podium of them coming in:

Like lambs to the slaughter!

The panel was a fantastic success! Jack and I were joined by Dan Butchko of Playcrafting, Kati Nawrocki of Dots, and Adriano Valle of OrcPunk. (Though, to be honest, I know all of them through Playcrafting!) It was a frank and honest conversation about how difficult it is to be a premium indie game in a crowded marketplace. We talked about changes in consumer patterns, and new business models that can appeal to today’s phone gamer. The short version is that free-to-play isn’t just a “good idea” – it’s a requirement on mobile. Or… don’t focus so much on your game making money!

A line of questions… for us?!

I want to thank our fellow panelists, everyone who came to the panel, those who asked questions, and Matt our theater manager for making the event so successful! We’ve all leveled up and become “game devs who do panels sometimes” which I’m sure is just a few steps from “game devs who are incredibly successful and happy.” So close!

BONUS: I think Night 3 was when we got to try an awesome party bluffing game called Pluck Off! that is still in development. It’s a card game, so don’t expect to see it at too many video game events in the future, but if you can get a print & play it’s totally worth it. (Warning: don’t play with Jack, he’ll destroy your face)

Day 4: An Exhausted Success!

By the time Day 4 rolled around, I had basically checked out and spent most of the day collapsed in a chair in the back of the booth. This ended up being a mistake, as I actually missed a lot of people who planned to stop by the table but hadn’t scheduled a time. (Sorry people!)

We can call the weekend a success though, because we nudged so many people to buy & review our game that it brought our Apple rating up from a 4.4 to a 4.5! This may seem insignificant, but it brings us past the threshold that Apple uses when deciding which games to feature. Some games, like our muse Monument Valley, are featured at least once a week. If we climb the ranks, Apple might give us at least a feature every month. Bring on the Today tab, boys!

Me during day 4 of PAX East (Dramatization)

I don’t know about Jack, but I’m still recuperating from the weekend. I have no idea how some devs did three shows back to back in March… (This is the SXSW / GDC / PAX East Trifecta, sometimes called March Madness or dying.) I’m hoping to get back on the wagon soon though, because we have a lot of little changes to make to the build in response to your wonderful feedback. Jack and I spent the entirety of our 4 hour drive back to Hoboken planning what we can do in the short & long term to improve Where Shadows Slumber. I’m excited to put the plan into action!

Thank you to everyone who visited our table, bought our game, gave us a review, or attended our panel! You helped make a good PAX great. Wish us luck finding the energy to keep going!

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Where Shadows Slumber is now available for purchase on the App Store, Google Play, and the Amazon App Store!

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Stay in Touch, Scholars!

Hello everyone! I had a great time visiting the Scholar’s Academy in Rockaway, NY today. It’s an awesome school! Jack and I were here back in January to teach the high school computer science students all about the joys of making video games. Today was their career fair, so I met students from every high school grade level as well as 6th – 8th grade. Thank you for welcoming me into your school!

An informal survey suggests the most common questions were “how did you do this?”, “what did YOU do specifically?,” “how much money did you make”, and “what degree would I need to do this.” Fortunately, all of those questions and more are answered on this blog! Just go back to some of our old posts. Also we might not have actually covered the college angle here…

This blog post is mainly to let said students know how they can follow Game Revenant for more news about Where Shadows Slumber, as well as testing information for future games. Due to school rules, no one was allowed to take down the students’ info for use in an email list or anything. So I told them to follow us and look out for this blog…

Follow us on social media!

Facebook // Twitter // Instagram // This Blog

Receive email updates:

Fan List // Tester List

Buy the cool hoodie I was wearing:

Spreadshirt

Frank, wearing a Where Shadows Slumber zip hoodie.

I enjoyed talking to you all about Where Shadows Slumber, my indie experience, and how to become a game developer. Please feel free to ask me anything, anytime – I’m honest to a fault and I’d love to take your questions. (That goes for anyone else who’s reading this) Leave a comment below or reach out using the platforms above! It never hurts to ask [^_^ ]

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Where Shadows Slumber is now available for purchase on the App Store, Google Play, and the Amazon App Store!

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

The Pocket Gamer Mobile Games Awards 2019

I don’t think we ever announced this formally on the blog, but we’ve been nominated for an award at the Pocket Gamer Mobile Games Awards! The competition is a week from tonight at the BAFTA center in London, so it seemed appropriate to talk about it now. Who knows? We might have even better news for you next week…

We were eligible for a Pocket Gamer Award since we attended one of their events during the 2017 – 2018 season and Where Shadows Slumber released in 2018. I submitted our application sometime in the fall and waited patiently. There were a lot of categories, so we picked all the ones that could tangentially apply (game design, art, music, etc) Finally, back in December of 2018, we got this message:

Hi Frank

We’re delighted to confirm that your game or company has been named as a finalist for the Pocket Gamer Mobile Games Awards 2019 – congratulations!

You can check out the full finalist listings here.

The PG Mobile Games Awards recognizes the industry’s key players over the last year, from the developers making great games to the publishers, tool makers and service providers that are helping to build a platform for success.

The event will take place just after Pocket Gamer Connects London 2019 on the evening of January 22 at the prestigious BAFTA 195 Piccadilly, London.

If you’d like to share the great news, we’ve attached graphics below that you can use on your site or social media (#PGMGA19).

Congrats again!

Craig Chapple
Senior Editor
PocketGamer.biz

It’s such an honor to be a part of this contest! The email didn’t specify which award we’re nominated for, but as you can see on the website (and the image below) we’re up for Best Indie Developer. Wish us luck, everyone – the competition is fierce. Speaking of which…

The Competition

There are a lot of categories to peruse if you’re curious about who else is up for an award. Obviously, our attention is on the immediate competition surrounding Best Indie Developer. This is going to be tough to win – one of the nominees is Team Alto, creators of Alto’s Adventure and 2018’s Alto’s Odyssey. Not to mention the fact that Ben Esposito created Donut County… maybe we should just say “it’s an honor to be nominated!” and leave it there. Being included next to such awesome people is an award in itself!

By any chance, if you’re a fan of Where Shadows Slumber who lives in London, by all means go to the show in our stead and pick up our award for us! Seriously though – as I’ll explain in next week’s money blog post, Jack and I are going to cut back on expensive travel options so that we can actually make money from this game instead of always trying to recoup our investments. It would be a blast to attend in person, but that’s a luxury we’ll have to indulge in some time in the future when we’re wealthy famous game developers. For now we’ll just wait for the email [ *_*]…

Next Week: No Pie Charts

As I indicated above, next week I will actually post the money blog I’ve been teasing for months! I’m nearly done with the corporate taxes for 2018 and then I’ll make some nice charts for you loyal readers. Jack hates pie charts, but you can expect a lot of cake charts and cookie charts instead.

P.S. Want to help us with something entirely unrelated? You can nominate us for the Player’s Choice award at next month’s Bit Awards by going here…

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Where Shadows Slumber is now available for purchase on the App Store, Google Play, and the Amazon App Store!

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Something is Coming…

 

 

 

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That’s all for now. If you’re new to this blog, you can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Optics

Hey, it’s me, Jack! For those of you who have been following our blog, you may have noticed that I haven’t posted in a while. You’re probably wondering what happened to me. Did Frank kick me to the curb? Did I abandon Where Shadows Slumber?

In all honesty, you probably didn’t even notice. Whatever the case, I haven’t gone anywhere! The reason I haven’t posted anything in a while is that, simply put, the stuff I’m working on isn’t all that interesting. Compared to action-packed cutscenes and beautiful artistic polish, bug-fixing and number-tweaking are pretty dull.

BugFixesCommit

An enthralling contribution

That’s why, this week, I want to talk about something that isn’t specific to Where Shadows Slumber, and has nothing to do with the work I’ve been doing this past month. Instead, I’m gonna talk about something that applies to everyone – not just in indie game development, but in any business at all!

Optics is an area of business management that is very closely associated with marketing and publicity. However, as its name suggests, it refers less to the way in which you’re introducing people to your product, and more to the way that your product is actually perceived. Optics isn’t an action that you take, it’s more of a general way in which you act about your company and/or product.

Optics – the scientific study of sight and the behavior of light, or the properties of transmission and deflection of other forms of radiation.

That’s not a very useful description, so here’s a quick example:

  • Posting on Facebook, putting up billboards, and going to conventions are all examples of marketing. Note that they’re all specific actions.
  • Deciding to be very transparent about your process, or always being snarky on social media are examples of optics. They’re more like predefined ways to act.

Let’s take a look at how thinking about optics has impacted Where Shadows Slumber.

Warning – as with any conversation about a product’s “image”, this next section may be a little pretentious.

Where Shadows Slumber‘s Optics

So, what are some ways in which we consider the optics of Where Shadows Slumber? Surely, this wouldn’t be a topical blog post if I didn’t discuss our application of the concept!

The answer to this question lies in how we want our users to think about Where Shadows Slumber. Consider the difference between a game like Monument Valley and something like Candy Crush. They’re both great, successful games, but the general public thinks about them differently. Monument Valley is artsy and represents a unique experience, whereas Candy Crush is a well-oiled time-killing machine that you can always open up and play. They’re different, and both successful, in part because they know what they are and how they’re perceived. How do we want Where Shadows Slumber to be perceived?

World-7-Paradise

Where Shadows Slumber – a beautiful, mysterious, puzzle game

Where Shadows Slumber is, at its core, mysterious. When thinking about Where Shadows Slumber, people find themselves wondering: Who is Obe? What is he running from, or to? What do his journey, his light, and his darkness represent?

Where Shadows Slumber is a puzzle game. When playing it, players aren’t simply following a path, but choosing one. They’re engaged, actively trying to figure out the puzzles. They feel a sense of agency – they are in control of the game.

Where Shadows Slumber is, for lack of a better term, art. When looking at it, people appreciate the colors and the aesthetic. They notice the attention to detail and the smoothness of the gameplay. They recognize immediately the time and effort that has gone into it.

I consider each of these things, and everything else that people think about Where Shadows Slumber, to be a part of our optics. When we’re making design decisions, we ask ourselves – “does this design continue to represent our game as an engaging puzzle game?” When choosing color palettes for a level, we wonder – “will these colors result in an image that someone would hang on a wall?” By continuously working toward our desired image with every decision that we make, we do our best to ensure that the public will view the game just as we want them to.

 

The Team!

Optics doesn’t just apply to the game itself – it applies to anything and everything on which a potential player might judge us. If you find out that a company has unethical business practices, you probably won’t buy their product, even if it’s the best one on the market. The optics of that company, not just the product, has affected your choice when considering it.

DREAM Team

What we want everyone to think about our team

The image that Frank and I portray as a team is just as important as the image that Where Shadows Slumber itself has. Our team optics are very carefully designed – two friends who met in a sketch comedy group in college, who love games so much that they just want to be a part of, and give back to, the indie gaming community? How can you not love that team? They sound like such cool bros! The fact that it’s actually true is just icing on the cake – now our optics include honesty and earnestness!

In fact, there are parts of our image that are purely invented for the sake of optics. Our friendship? It’s a total lie. Frank and I, after working together for nearly 5 years, simply hate each other. Why do you think we want the production of Where Shadows Slumber to be done so much? We don’t want to have to work together anymore!

Note: Sarcasm doesn’t come across very well in a pure-text format – Frank and I are actually very good friends!

17159203_1817437325174646_6524966612565150056_o

Best Friends!

Another example of optics is that note that I just made! I couldn’t let you leave, knowing the truth of our animosity! The truth is that we do hate each other – but it’s better for us if you think we’re best friends!

Note: Again, the above is sarcasm. Please disregard it!

Team

Seriously though, best friends! Frank wasn’t plotting his revenge at the moment this was taken!

As yet another example of optics, please direct your attention to that second note I just made! I have sworn a blood oath against Frank’s life! He has sworn vengeance against my family! A thousand-year feud ensues, ending only with the extinction of the human race!

Note: ……………….

This Blog!

The final thing I want to point out about the optics of Where Shadows Slumber is this blog itself! By being as transparent as possible about our process, and by connecting as much as we can with our fans and potential players, we do our best to present ourselves as a fun, interesting, and relatable team. By discussing the details of the implementation, design, and art of Where Shadows Slumber, we drive home the point that the game itself is an intricate and interesting experience. By offering tips, tricks, and advice for your own games, we give back to the community that we love so much, and establish ourselves as a part of that community.

Optics are an important part of creating any product. Without a part of your team dedicated to putting out a positive image of you and your product, it becomes the responsibility of every person on the team to actively contribute to your product’s optics. The image that you are striving to achieve should inform many of your decisions, whether they be design- or business-related.

Remember, you don’t want to just make a game – you want to look good doing it.

 

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I hope this little foray into the world of optics helps you to better promote your own products. I don’t hope, however, that it causes you to question everything that we’ve ever said about Where Shadows Slumber! Either way, you can always find out more about our game at WhereShadowsSlumber.com, find us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, join the Game Revenant Discord, and feel free to email us directly with any questions or feedback at contact@GameRevenant.com.

Jack Kelly is the head developer and designer for Where Shadows Slumber.