Our Demo: 1 Year Anniversary

One year ago, on November 1st 2016, we released a free Demo build of Where Shadows Slumber to the world. This marketing build has just 10 Levels and a cutscene at the end, yet it’s been downloaded hundreds of thousands of times by gamers all over the globe. We don’t get a chance to talk data often, but this post is dedicated entirely to discussing the performance metrics of our Demo. Towards the end, we’ll answer the burning question on your mind: was it worth it?

 


 

 

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Google Play Lifetime Stats

The Demo performed the best on the Google Play store. I have a feeling that’s because the Demo is free, and people on the Google Play store tend to be younger / less willing to pay for games. When they see a free game that looks beautiful, of course they’re going to download it! Let’s dive into the Google Play Console and check out some of our stats…

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Left: the chart of app installs. Right: the chart of app uninstalls.

Installs and Uninstalls

First, the obvious: we’re two no-name developers living in Hoboken, New Jersey and 250,000 PEOPLE DOWNLOADED OUR GAME ON ANDROID!!!

\[ 0_0]/

*Ahem*

The lifetime chart of the Demo on Android shows that it went live in November and hit its peak in December, probably due to the Christmas holiday. I think it’s interesting to note that the first two months an app is live appears to be “prime-time.” Look at all those downloads!

Yet, even though we hit our lowest point (since the November we launched) in May 2017, we’ve consistently gotten more downloads every month after that. Rather than plateau, the app continues to outdo itself month after month. That’s crazy. I’m proud of that, and I hope this month’s downloads eclipse October’s, which is 26, 467. That’s pretty tough to beat!

Of course, the downside is that nearly everyone who installed the app promptly uninstalled it, most likely after completing it. I’m not shocked by that. This is just a demo. People want to play it and then get rid of it – it doesn’t really deserve to stay on their phone. I expect this behavior will continue with the final game, save for a few thousand people who feel sentimental and can’t bring themselves to delete it. I’m pretty ruthless when it comes to clearing space on my phone’s hard drive, so I don’t blame people for not sticking around. You might say our “retention” is terribly low. But I also don’t think it matters for Premium games the same way it does for Free games.

 

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Top: Our rating. Left: A chart of our rating over time. Right: A sample review.

Ratings and Reviews

As you can see in the charts above, our lifetime rating is quite high and we’ve received thousands of ratings. People have responded very positively to the Demo! The majority of our ratings are 5 Stars (4,149) with only a sliver of negative 1 and 2 Star reviews.

The graph of our rating is interesting. Starting with a perfect 5 Star rating at launch, we slowly drip down to a 4.6 (the bottom of the graph is 4.6, not zero!) by May 2017. Then, as indicated, the build adding a finale cutscene goes live. From there, our ratings steadily increase to the point we’re at now.

This is a really important moment in time, because Jack and I were nervous about how the story would be received. It’s a bit off – not quite what you’d expect from a puzzle game made in the image of Monument Valley. We expected more negative reviews. Instead, they’ve been largely positive. We kind of left people on a cliffhanger and they’re eager to find out just what the heck is going on.

At right, you’ll see a common review. Most of them are like this: people love the game, say they’ll buy it, but are disappointed that this is just a Demo. Truly, I have no idea how people missed this! The title of the app is Where Shadows Slumber Demo (Beta). There’s two keywords in that title that would tell you this is not a finished thing! But you can file that under “nothing is too simple for people.”

If you want to read more reviews, go to our Demo’s Google Play app page and flip through them. I could read them all day, but it would make my head get too big.

 

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The top 5 countries that downloaded our Demo.

Who Is Playing?

The top five countries that downloaded our game are South Korea, India, the U.S., France, and Mexico in that order. France and Mexico are nearly tied, and the U.S. isn’t too far ahead of them. But India has double our installs, and South Korea blows everyone out of the water. What the heck is going on?

It’s important to note that Jack and I went through the arduous process of paying for 14 languages of translated text and put them into the Demo. That means Indian players see the game’s app page in Hindi, as well as the in-game text. That’s a big deal. It means we’re meeting people where they are across a global market. We didn’t translate the game into any African languages, so it’s no wonder that entire continent is grey except Egypt. (We did translate the game into Arabic…)

Free games are really popular in Asia. To the extent that this Demo is a “free game,” that explains its success in South Korea and India. After all, it is a game that costs no money. So it is technically a free game! I do not expect this same success once the game costs $0.01 or more. We’re going to have to target the Asian market with a lower price than normal, or perhaps even a try-before-you-buy method where the first half of the game is free. Don’t get me wrong, I’m happy that these people downloaded our game and clearly loved it. But when the business model flips and we ask for their cash up front, I don’t expect to see South Korea or India to even make it into the top 10 list.

 


 

 

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App Store Performance

The App Store’s analytics aren’t quite as easy to decipher as Google Play’s… also, our performance on Google Play dwarfed the App Store in every possible way!

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From iTunes Connect – a chart of our App Units.

App Units vs. Impressions

Our performance on Apple makes more sense to me. We only “sold” 32,285 app units. We got over 200,000 lifetime impressions, but I don’t know what that means! That may just be when someone sees the game but doesn’t necessarily act upon that.

The chart of our downloads follows a pretty standard “flash-in-the-pan” trajectory. This may be partly because we were never able to upload our language translations to the App Store. I’ll discuss that a bit more when we get to my conclusions, but that’s my guess as to why we plateaued in May and never really rebounded.

It should be stated that App Store customers are the polar opposite of Android people – App Store customers probably want paid games and see “Free” as a mark of low quality. I expect these numbers to swap when the final game is released.

 

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Our dashboard for monitoring reviews. Note the total in grey on the right.

Ratings and Reviews

We didn’t get nearly as many reviews on the App Store – just 26 in one year. That’s probably all an indie developer can expect, but it doesn’t explain the disparity between this and Android. The reviewers were quite kind, and we have a 4.9 out of 5.0. However, with such a small sample size, that’s not as impressive.

 

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Who Is Playing?

Surprisingly, China is our top country on the App Store. I didn’t even know we had access to the Chinese App Store! I don’t know if we can trust those numbers. In second place we have the United States, and then Russia, Japan, and South Korea. These numbers are too small to really tell us anything meaningful, except that we should focus our efforts on China for the iOS release of this game!

 


 

 

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Amazon App Store Performance

The Amazon version of our Demo went up earlier this year, but there’s no way to really see how much traffic it has gotten. My guess is that no one besides Jack and I have seen it, since the only review is one that I left on the company account.

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My very serious review

If you have a Kindle or a Fire, please check out the Demo there! We’re doing a lot by trying to be on as many platforms as possible, and we could use the testing feedback.

I hope things will be better in the future with Amazon, but this isn’t promising. The company has gifted us four mobile devices to use for testing, as well as a guaranteed spot on the Amazon App Store feature banner at a time of our choosing. Let’s hope they have the install base to make it worth our time! We will not be coming to Windows Phone since those devices have been discontinued – I hope the same fate does not befall Amazon.

 


 

 

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Retrospective: Was It Worth It?

After having our Demo available for free all this time, people often ask us “was it worth it?” What’s the point of releasing a demo so far in advance of the actual game? Don’t you want those people to pay for the real version? Won’t they forget about your game by the time it launches? Does anyone even make demos anymore?

That’s true – mobile gamers who stumbled upon our Demo a few months ago probably already forgot about us. They’re not eagerly anticipating the release of the final game. It probably isn’t even on their phone anymore! Just because this game is the center of our world, that doesn’t mean we can expect the same loyalty from some people who played a 15 minute trial. (Shout out to everyone reading this blog, because the previous paragraph clearly does not apply to you!)

It’s fine though, because none of that was ever the intended purpose of the Demo. All we needed were the following things:

  • A proof of concept that shows we can actually make something great
  • Something that claims the name Where Shadows Slumber before anyone else
  • quickly deployable version of the game to showcase at events
  • An easily submittable build that we can send to judges for contest submissions
  • Something that gives us experience dealing with the App Store and Xcode.

By these metrics, the Demo was a whopping success!

We proved to ourselves and our fans (and shadowy unnamed figures who can’t be named) that we can put together an awesome small indie game. Making something a little larger would take more time, but we already had the talent and the drive.

Judging by a Google search of “Where Shadows Slumber”, no one else has been able to claim that digital territory except for an old song from 2007. We’ve been in Google’s search algorithm for over a year, which can only help us in the long run when people try to find us online.

“The Demo has given us an air of legitimacy that many indie developers never consider when releasing their game into the wild.”

Any time we go to an event and the current build of the game isn’t ready to show real people, we just default to the Demo and it’s no problem! In fact, those events go even smoother than when we try to show off the development build. As for contests, having a no-strings-attached build out in the wild makes online applications a breeze. I’ve already got a folder filled with screenshots, videos, and a recent .APK that I can throw in there. I don’t know how many festivals want to feature our Demo, but at least they’ll remember us when we return next year with a finished game.

The App Store is an odd one. Technically, our Demo shouldn’t even be on there because Apple forbids you from submitting them. We slipped through the cracks five times! I don’t think that’s an endorsement of our talent, but rather an indictment of Apple’s system of judging builds. Perhaps we’re on borrowed time, and they’ll delete it any day now. Who knows? It doesn’t matter – between our Demo and the previously released SkyRunner, we’ll be Xcode pros by the time we jump in there a third time for the final release of Where Shadows Slumber.

In the end, it was definitely worth it to produce our Demo. Yes, it’s maddening to watch our game grow better every day knowing that people’s only conception of it is a year-old marketing build. But it will all be worth it in the end when we get to show the world what we’re working on! The Demo has given us an air of legitimacy that many indie developers never consider when releasing their game into the wild.

In the meantime… (I’ll have to train myself to not say this automatically, because I’m so used to it by now) …download our Demo. It’s free!

 

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Thanks for reading this long-form business analytics update. If you came here from Reddit, please be kind! You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

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The Last Mobile Games Forum Ever!

Last week I went to Seattle for the Global Mobile Games Forum. It was my first time going to the event and I didn’t really know what to expect. It’s also the last MGF ever, but we’ll talk more about that later. Read on!

 

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Suddenly, Mobile Games Forum!

Originally, I wasn’t planning on going to the MGF. Usually I know which conventions I’m going to travel to, and I plan it out way in advance. With this show however, I was notified of it by a Mysterious Unnamed Person who was also going. He told me to check it out.

So I looked at their website, which didn’t have a ton of info, but it had a link to download an information packet. I put in my detailed info (email address, phone number, job title) and got the PDF. To my utter shock, I then received this message on LinkedIn from a woman named Louise Gibson-Bolton.

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This is a first – being invited to an expo for downloading a packet?

I assume she was monitoring the downloads and looking for more people for this show. I asked her what the catch was – no catch! They just wanted more people, especially developers, to come to Seattle.

Immediately, I was super suspicious of this. Who does that? Who invites a no-name developer like me to a show? What do the tickets normally cost? Did anyone else get this red carpet treatment?

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My decision – stay at the Belltown Inn. It was quite nice, and just three blocks from the expo.

I couldn’t say no to that offer! In addition to the free pass to the show, I was also going to be in Idaho the weekend before the MGF to attend the wedding of a close family friend. That meant travel was already paid for on the way over – I just needed to get a hotel quickly and then pay for a plane ticket home. Why not stay in Seattle and see what the MGF had to offer?

 

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Louise Gibson-Bolton Vanishes

During the opening keynote on the first day, the crowd got two unexpected pieces of news about the Mobile Games Forum. First, it has a new director named George Osborn (pictured above) who has worked on this show previously and is now in charge. Second, the show is being rebranded as Gamesforum, making this the last true Mobile Games Forum ever. The idea is to branch out into other platforms besides mobile, especially since many games are going multi-platform these days.

Louise, the woman who invited me, was nowhere to be found! I never got the chance to properly thank her. I gather that she must have been fired or forced out of the organization, because I can’t imagine why someone would quit in the weeks leading up to a really important show. Don’t quote me on that, though. The official line is “she’s since moved on.”

The reason I’m harping on all this is because there are some parts of MGF that were really disorganized, and some parts I loved. I choose to believe that the worst parts of this convention were due to team politics and shifts in management. My hope is that the new director can improve on this show and take Gamesforum in a better direction.

 

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Talk About The Convention, Frank

Please don’t assume that these blog posts are narcissistic bragging about my world travels. My goal here is always to give people a warning about what they’re getting into when they buy plane tickets and fly across the country to go to an expo. If you’re not an industry veteran, you’re like Jack and I – we never know what to expect and money does not come easily. Here’s my honest accounting of what the show offers and what needs improvement. I don’t score these shows, I just leave it to you to make a judgment.

 

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Sponsored Talks Are Dry and Fruitless

This might ruffle some feathers, but one thing I hope Gamesforum changes is relying on sponsored talks by companies. Not all of these were bad! I caught the last half of the EA Plants Vs. Zombies talk on the second day, and it had some interesting revelations about how they retain players.

But for the most part, the smaller the company, the more useless the talk. These minor players are clearly just trying to sell you something (“Buy Appodeal!”) and they don’t have enough experience to give you case studies you can apply to your own game. It’s really just a sales pitch disguised as a talk. Pass on these whenever you can. The Appodeal one in particular was just this dude reading from slides, and I still don’t really know what their business does. Because they were the main sponsor, this talk came right after a keynote by a woman from Minecraft. Sadly, MGF had a lot of “Appodeal” talks!

 

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The Panels Were Better

I actually really enjoyed a few of the panels at this show. They sat industry veterans down and just asked them candid questions about their business. The Mobile Games Forum is hyper focused on finance and marketing, so it’s not like the Games Developer’s Conference. You won’t find any info about how to make artwork, or music, or program – but you will get insights into developing business models and doing business overseas.

The panel pictured above was all about doing business in China. I always love hearing about other cultures – especially Chinese culture, because their government has a ton of crazy rules and restrictions keeping you from just putting whatever you want on the App Store. I’ll give you a quick one, it’s the most insane thing revealed by Hu Ning of iDreamSky about publishing games in China. Apparently, when you submit your game to the Chinese government for approval, you don’t send them a digital file. You send them a phone with the game installed on it! The rest of the panel was very illuminating!

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Some panels gave me a wake-up call. There was one panel about cloud-gaming that started with the blunt question: “are premium games dead?” Their conclusion: yes – premium is just 7% of the market at this point, and it’s shrinking. Yikes! Now, this panel was kind of just an advertisement for Hatch, which essentially markets itself as a Netflix for mobile games. But it also had a ton of depressing insights from developers like Ryan Payton, who told the audience a sad tale about how République was a financial failure despite releasing as a premium, episodic title with the full backing of Apple’s marketing team.

We’re not changing the business model of Where Shadows Slumber just because I got frighted at a panel. But we may be more open to experimenting on some platforms, especially Android, where premium doesn’t do well anyway. I never want to do ads or some kind of energy-store though, so don’t worry. (We even made an April Fool’s Day joke about that…)

 

The Food: Excellent

We never wanted for food at this show. Look at that menu! They had breakfast and lunch buffets, and even a snack bar around 4 pm when things were dying down. When I say a snack bar, I mean a literal buffet of candy. If that’s not worth the price of admission, I don’t know what is. This probably has more to do with the choice of venue, but hey – it’s a good choice and it should be noted.

 

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Go Home “Meet The Publishers,” You’re Drunk!

One of the messiest experience was the Meet The Publishers event. If you’ve been to publisher “speed dating,” you know what to expect: the publishers all have their own tables, and developers take turns making their way through the room in an orderly fashion pitching their game. Everyone has 5 minutes with each publisher, a bell rings, and it’s time to hand them your business card and move on.

Meet The Publishers at MGF was not like that at all. The publishers had their own tables, but there was no way of organizing the developers. George told everyone to kind of just find someone to talk to and go up to them. Developers often pitched their game with other developers right there. It wasn’t clear how much time each developer got, and George didn’t have a megaphone or a bell to ring when five minutes were up. Instead, he had to just shout over the din of the crowd when it was time to move on.

Some of the Publishers I talked to afterward were pretty angry about this. They wanted to see games, but since it was so disorganized apparently non-developers were going into the room and pitching to them. (“Buy Appodeal!”) George had to explain to these guys that this wasn’t the purpose of the event, but I can’t quite blame them for taking the opportunity. I kind of felt alienated since most publishers were looking for freemium games, and I got brushed aside by all but one.

We’re not seriously considering getting a publisher (except for China!) but I would have appreciated their feedback. Maybe I should just stop going to publisher speed-dating since we decided we’ll handle the global roll-out on our own…

 

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Adrian had a particularly impressive setup for Meow Wars.

Amazon Developer Showcase

I thought it was great that there were some actual games being featured at the show in the main hall! You could walk right up and play them, or talk with the developers. Or both! At a strictly business conference like this, sometimes it’s easy to forget that we’re publishing games, not virtual slot machines. There weren’t many, though – I think it was just Meow Wars, Cat Date, Tiny Bubbles, Tumblestone, and one other whose name escapes me. This section probably should have been larger.

 

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Marketplace

Nothing really appealed to me in the marketplace, which was a separate room where companies set up tables to sell their products. This would probably be more appealing if there were games here – or if the products were designed for a premium title. But, understandably, there were a lot of ad networks in this section.

PornHub had a table (not pictured) which I find extremely distasteful. There were no kids at this conference, but even so, it’s important to have standards about who you invite. I think the MGF can get by without PornHub’s $2,000 table fee, and I recommend they be more stringent about who is allowed to showcase at their events. If they want, I’ll pay them not to include PornHub and other such companies. This is hardly the place for a preachy article about how sex trafficking thrives on the porn industry, so I’ll move on and let you Google that on your own. Needless to say, I found that disturbing and I didn’t spend much time in this room.

 

Dinner

New Friends, and a Virtual Reality Party

Shows like this are great for meeting people! We had a great time going out for drinks and dinner before the official MGF party. This is probably the best reason to go to a conference like this, because you never know who you’ll meet – or where they’ll be working in 3 years. It’s a small industry, and everyone knows each other. So you have to make sure you’re part of “everyone!”

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This was pretty cool, too: the official party of the show had a few VR stations by this company Portal. They were showcasing mini-demos like the Star Wars VR experience, and larger titles like Valve’s The Lab. This is kind of where VR shines, honestly – a fun arcade experience where the expense is handled by someone else, and you have fun while looking goofy in front of your friends.

It was also probably not great that the party happened the night before the game pitching contest. Speaking of which…

 

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The Game Dev Showdown

There was a contest at the MGF to pitch your game in front of 5 industry judges. I knew about the contest beforehand, but I didn’t try to join it before I got to the show. On Tuesday, I just said “screw it” and went for it. They mentioned during the opening ceremony that there were two drop outs and I asked Anna if I could join. She told me I’d need a PowerPoint Presentation and a pitch ready to go by 1 pm the next day. I said “count me in!” and got the very last slot in the contest.

I was up until 2:30 am on Tuesday night, but I got it done! There were six games in all, many of whom were on display in the main hall of the expo center as part of the Amazon Developer Showcase. My pitch went quite well, and I got to use a clicker for the first time in my life. Afterward, people commented on how impressed they were with my polished delivery, especially considering I only had a day to prepare. I don’t mean to sound self-centered, but this is one area where I can claim some significance. I’ve done performing arts since 6th grade, and even some improv in college. It’s not a useless skill. My competitors were nervous, and for many this was their first pitch ever. Jack and I both did a bunch of acting at Stevens, and it’s a skill that stays with you – just watch his impromptu interview for PAX East if you need proof of that!

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Image Credit: Dean Takahashi of VentureBeat

You can see us lined up nervously on stage as we await the announcement. The winner was… Tiny Bubbles! It’s a polished puzzle game by Stu Denman, and it deserved to win. He went first and had a bunch of tech issues that weren’t his fault, so I was hoping they wouldn’t count that against him. Then he wowed the audience with his crazy bubble simulation physics, as well as a touching story of how his grandfather inspired the game’s design. Well done! (Thanks to Dean Takahashi of VentureBeat, one of the judges, for the photo above that was used in his article about Tiny Bubbles) Check out the Unreleased Google Beta for that game here, it’s awesome!

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Where Shadows Slumber won 2nd place (runner-up) in this contest, and they gave me a whole bunch of Amazon goodies! Pictured above is two Fire HD 8’s a Kindle Fire tablet, and an Amazon Fire TV. They also said that both winners would get a feature spot on Amazon’s App Store when we launch!

I was a little stunned when they announced this at the end of the second day. I had done it again – just like when I muscled my way into the Big Indie Pitch at GDC earlier this year – I won a pitching contest just by randomly entering at the last minute! Afterward, George congratulated me on my 2nd place win – not just because he liked the game, but because in his words “you stepped up.” If there’s anything to take from this article, that’s it. So much of success is about showing up, volunteering, and taking risks!

 

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Don’t Give Up On Gamesforum!

The Mobile Games Forum was a bit messy at times – but it’s over now. From here on out, it’s Gamesforum. Under the direction of George Osborn and Anna Bashall, I have confidence in the future of this conference. It seems like previous leaders put them in a horrible spot, where they had to run a conference on their own at the last second. I don’t envy anyone in their position.

With more time to plan and do things their way, I’m sure future expos will be even better. Hopefully they heed my advice about the corporate sponsorship and try to make talks more relevant even if they are disguised sales pitches. (“Buy Appodeal!”)

This team is based in the United Kingdom, so their next show is over there. I can’t make it to London for the first inaugural Gamesforum in January, but when they return to the United States I’ll look them up! Maybe I can persuade them to come to the east coast? (Psst, it’s a shorter flight for you guys!) In any event, I wish them the best of luck and I’d like to thank them for incredible opportunity!

 

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You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Check Out Jack In This PAX East Video!

Hey everyone, this week we’ve got something a little different for you!

Currently, I’m in Seattle getting ready for the Mobile Games Forum happening this week. Jack is back in Hoboken preparing for Playcrafting’s Halloween event, which is on Saturday. We don’t have a long blog for you this time, but we do have something that we’ve been sitting on for a few weeks now. On October 6th, I got this message from Christopher Wulf:

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Chris was also in the Indie Showcase, for his game “Ellipsis”

 

They Were Filming Us The Whole Time!

We totally forgot about this, but during the PAX East Indie Showcase back in March, they interviewed Jack and asked him all about Where Shadows Slumber. The video finally went online and it came out awesome!

I do have two complaints:

  1. How come I’m not in this?! \[ v_v]/
  2. How come they left out two of the five games from the Indie Showcase?

Obviously, the second gripe is more serious than the first. There were 5 games at the Indie Showcase, but for some reason only developers from Ellipsis, Bulb Boyand Where Shadows Slumber made it into the video. That seems a bit unfair, so to rectify that, you should go download Agent A and Tavern Guardians – the missing games! Both games are super fun and I’m bummed that they weren’t featured in this video.

Anyway, enough griping! Watch this, enjoy Jack’s impossibly deep voice, and we’ll be back next week with my thoughts on how the Mobile Games Forum went:

 

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You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

An Indie Developer’s First Trip to Unite

I’ve been an avid Unity user for nearly 5 years at this point. Without this creative tool, I would not be making games. It’s as simple as that. I owe a lot to this engine; it’s making my dreams come true. It’s even changed the landscape of the commercial game engine market. (Remember when the Unreal Engine 4 had a monthly subscription?)

Despite my love for Unity, somehow I never had the chance to attend Unite, their flagship conference. At Unite, they gather developers, influencers, sponsors, speakers, and Unity employees under one roof for two days of workshops. I finally decided to go when I saw they were holding one in Austin, Texas. Just a short plane ride away, compared to some of the other places they hold this show. Just in the next few weeks, they have three events across the globe: Unite Melbourne, Unite Singapore, and Unite India!

Have you ever been to Unite? No? Then this is the blog for you. It’s a straightforward account of my travels this past week to Unite Austin 2017. If you’re deciding whether or not to go, I hope this honest blog helps you make a decision.

 

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Day 1: “Keynote? Never Heard Of Him.”

Time to confess… there is one problem with this blog: I completely missed Day 1 of Unite, so I can’t tell you what it was like!

I meant to be there, but my flight got rerouted in mid-air to Dallas because of weather in Austin. We stayed at that airport for 2 hours before taking off again. I was supposed to have gotten in around 4:30, which would have been just enough time to check into my hotel and walk across the street to the Austin Convention Center. Instead, we landed at 8:00 pm… right when things were wrapping up and badge pickups had already closed. Damn!

Perhaps you can consider this a cautionary tale. If your travel plan relies on everything going perfectly, you’re not planning – you’re dreaming.

You can check the schedule to see what happened, because your guess is as good as mine. There was a keynote talk, and I’m sorry I missed it! They put it online here.

 

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Day 2: Party Time!

Day 2 was my first real day at Unite. This was my chance to familiarize myself with the main showcase, the talks, and the crowd. My first impressions:

  • Unity gives out free food at breakfast and lunch and it’s really good
  • There weren’t as many people as I was expecting. Or perhaps Unity chose a convention space that was a bit too large for this show?
  • The main showcase seemed underwhelming…

The negative first impressions didn’t really last though. As I went about exploring I found there was plenty to do and tons of people to meet. In fact, Unity scheduled some meetings with me prior to the show, which surprised me! Their Analytics team wanted to meet face-to-face to ask me user questions. I really appreciated that, even if I didn’t personally gain from it. The fact that they want feedback that badly shows me they care about constantly improving the engine, which is a good sign.

The schedule for the talks is online (you can find them here), but if you were wondering what was in the main showcase, I saw the following:

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(a) This live talk show segment being filmed that you could watch

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(b) A live demo area that was for mini-classes

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(c) An Ask The Experts section where you could sit down with Unity employees

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(d) Unity demos with members of the company nearby to explain the tech

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(e) The usual showcase of professional, released games Made With Unity

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(f) A separate showcase for VR titles Made With Unity

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(g) A gallery of printed images, which I was not expecting!

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(h) Booths for sponsors and partner companies, like Nintendo

I didn’t realize this, but Day 2 is also party night apparently! Unity knows how to throw an awesome party. I went to three! First, there was an Amazon App Store party. I believe they invited us because the Where Shadows Slumber demo is on their store. After speaking with one of their developer outreach leads, they even gave me an Amazon testing device!

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What an unexpected surprise!

Then I went to the Unity Analytics party, which was a happy hour before the real deal – the Unite party. It was insane, man. They rented out an entire venue called Fair Market and had the whole thing catered! There were taco stations, chili bowls, dessert food trucks, an open bar… I went a little wild. I didn’t leave until 10:30. :0

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It might seem weird to keep mentioning the parties and the food, but it gets to the core of what Unite is. Don’t go into this expecting some kind of staid business trip. You can totally get a lot done – just networking with Unity employees was worth the money. But I think the real way to enjoy Unite is to treat it like a big gathering of indie devs who just want to talk, hangout, and get to know each other. I wish I knew that going in.

Recognize that the price of admission also covers events that are meant to promote bonding and companionship. Take the name literally! It’s not just wordplay – this is really about remote developers coming together and uniting!

 

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Unity takes their food seriously.

Day 3

By Day 3, I found my footing. I went to a steady stream of talks, with time in between to attend some of the mini-lessons given by Unity. Their employees are so friendly! I missed an entire talk about the Unity Profiler, so I went up to the presenter and asked for help. Not only did he help me, we went to the Ask The Experts section and spent a full half-hour going over Where Shadows Slumber and how to optimize mobile games. It was incredible!

The talks I went to definitely varied in quality. There were some I was looking forward to that really disappointed me (the “Lessons Learned from PSVR” one was not as fun as the description indicated), and others that didn’t seem relevant at first, but totally inspired me. By far, the best one was a talk about this Walking Dead mobile game by Jason Booth of Disruptor Beam.

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Go find this online when he posts it. There’s so much information coming at your face, your face is going to leave your body to find a new one. And that that body will EXPLOOOOODE WITH KNOWLEDGE! He wasn’t shy about the parts of Unity that he didn’t like. That just made me trust him more! Essentially the talk was all about how they got this ridiculous massive world to show up even on lower-end mobile devices. His command of graphics and optimization was impressive.

 

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Hoping to Return

I’m writing this from a hotel room in Los Angeles. (I went straight to IndieCade after Unite) Now that I’ve attended my first Unite, I’ve got just one piece of advice for anyone attending: fill your schedule. When I planned this trip, I allowed for gaps in my schedule to explore the main expo hall. I was expecting something along the lines of GDC – a massive expo hall you could never possibly see all of. Instead, I found it to be a bit lacking. I was able to make the rounds in an hour or two. So, avoid gaps in your schedule and fill your time with meetings or talks! You’ll find that more helpful than wandering around aimlessly.

I hope to return to Unite America next year! (I’m calling it “Unite America” because I don’t know if they’ll be in Austin again.) However, my one condition is that I’d like to return to give talks about Where Shadows Slumber and maybe have a booth in the Made With Unity showcase.

Which reminds me of another talk I saw, all about Unity Connect… time to jump on that!

 

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You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

State Of The Art – September 2017

Welcome to State Of The Art, September 2017 edition! This monthly progress report is written by Frank DiCola and is focused entirely on how the game’s visuals have improved in the past month. Without further ado, let’s explore the major leaps forward we took in September!

 

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World 3, Aqueduct

This World has been started and is looking promising so far. It’s one of the easier ones on the list, since this World is mostly deep water and narrow pathways. Compared to some of the other ones I did this month, that’s a cakewalk.

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The Aqueduct is a cavernous waterway built by humans that Obe explores midway through his journey. The Levels here often make use of light sources that don’t come from Obe’s lantern.

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This World is not 100% finished – but nothing ever is, at this stage of the process. Jack is currently modifying a water plugin I downloaded from the Asset Store to work with our strange lighting system. There are also highly specific items I still need to model. That always gets left as the last thing…

 

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World 4, City

I’ve been looking forward to working on this World for a long time. I loved the cool mountain desert aesthetic we had in the Demo, and it’s a shame that didn’t make it into the final game. This is even cooler though – a pueblo style city in the middle of a sandstorm! What’s not to like? (Sandstorm sold separately)

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Creating these detailed environments takes time. As I sat down to write this, I realized that 3 of the 5 Levels in the City aren’t even in good condition to show the public! While every Level in this World is functional and the art has been started, very few of them are complete.

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Get out of there, Obe! Nothing good ever happens in alleyways…

This World tells a complex story in a short amount of time, and a lot of highly specific artwork is still in the works. Look out for those missing Levels in a future update, and accept my apologies. I spread myself quite thin this month in order to cover a lot of ground quickly.

 

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World 5, Hills

I really stretched myself this month by going even further and starting World 5, the Hills. I hadn’t originally planned on doing this, but I got artist’s block on the City and decided to move on. This is usually a good idea – by the time I return to my previous work, I’ve had some kind of epiphany for what to do.

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The Hills are modeled after the dreary cliffs of Ireland. We’ve decided to make this like one long graveyard, with mechanics to match: little tombstones that turn into ghosts when they’re covered in shadow. By the time you shine a light on them again, they turn back into tombstones… but they’ve moved. I think you can get an idea of how puzzles might work here. This is our own twist on the Boos from Super Mario, which behaved differently depending on whether Mario was looking at them.

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The Hills require a ton of very specific modeling to complete, and have proven really challenging so far. I prefer to use modular tool kits because you get more mileage out of them. Even so, you can’t argue with the results! I threw out the aesthetic seen in the Level above because it was too formulaic. It obviously made use of one piece over and over again and I got sick of looking at it. Now the Levels in this World will all look more like the image below.

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This is now my favorite Level in the game. I hope you can see why! (And it’s not even done, I still need to add little grass bunches)

 

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World 6, Summit

Since I was feeling insane this month, I actually got started on World 6, Summit. This is basically the top of a snowy mountain. It’s really not done yet – you could hardly call it “started”. I don’t even have any screenshots to show you! But maybe you can get a sense of what they’ll look like based on my Concept Art drawings of Jack’s finished prototype Levels.

Obe ventures out into the freezing cold. He’s completely alone… except for the ghosts of the damned! (Ghosts of the Damned sold separately)

 

 

Don’t Expect Much From October

I apologize for the lack of video this time around. I usually like to keep myself to the high standard of showing footage of the game instead of screenshots. (Video is harder to fake, which means I have to own up to failures in the game’s visuals.) This time around I took the easy way out, since I’m leaving today to go on a crazy week-long business trip. Speaking of that…

September marks one of the greatest leaps forward the game has taken aesthetically so far. To be honest, I was overcompensating for the fact that October is going to be a slow month. Because of this trip (and another during the middle of this month), I won’t have as much time as I normally do to make artwork.

In a perfect world, I would finish World 6 and 7 before we get to November, but I doubt it. Between Unite 2017, IndieCade 2017, and the Mobile Games Forum, I’m missing an entire 2 weeks of work this month. That’s insane! At least you get to hear my thoughts on the shows in next week’s blog post… [ ^_^]!

Just warning you not to get too excited. See you at the start of November for another recap!

 

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We hope you enjoyed this update about the game’s artwork. Have a question about aesthetics that wasn’t mentioned here? You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Introducing Our Audio Team!

We’ve been waiting a few weeks to announce this, but now it’s official: Where Shadows Slumber will have professional audio designed by Alba S. Torremocha and Noah Kellman. Please extend them a warm welcome to the team!

It would be a shame if I spent this entire announcement post blathering on instead of handing the spotlight over to them, so instead I’ll let them write their own introductions. Take it away, you two!

 

Hey all!

“Here we are! Finally! The last pieces of the Dream Team, reaaaaady to rock! And roll. Mostly roll, since we’re recording A LOT.

Everybody knows that sound guys are always the coolest, but let us introduce ourselves
real quick so there’s no doubt left about it.

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Alba was expelled from Hogwarts for using her wand as a baton.

Alba S. Torremocha (Music & Sound Design) Alba comes from a highly-refined background in classical composition and orchestration. She walks around with an eyebrow raised because well, that’s what snobby classical musicians do. She studied violin for 10 years and then Classical Composition and Conducting in Europe for 4 years, with a strong focus on French orchestration techniques (hence the raised eyebrow). In the US, she won the residency of the NYU Symphony in 2016, and recently received the Elmer Bernstein Award. Her pieces have been premiered and awarded around the world, and she always makes sure everyone is aware of this at all times. Her alter ego appears under the full moon and is a kick-ass film and video game music composer. She recently collaborated with the renowned video game composer Tom Salta (Prince of Persia, Halo, Killer Instinct…) on one of his latest projects. More: www.albastorremocha.com

 

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Noah spits fairy dust when he’s excited. No one knows exactly why.

Noah Kellman (Sound Design & Music) Noah comes from an intensive jazz piano background. He toured the country at the Brubeck Institute while working with many jazz greats along the way. He spent year after year striving to be the best until someone finally said to him, “Your music sounds terrible and I don’t understand any of it, so it must be the best jazz I’ve ever heard!” At that point, Noah knew he was a true jazz master and he decided to pursue becoming a master of other things, including filling his medicine pouch in Horizon Zero Dawn and driving with cruise control set to 11 mph collecting rare Pokémon in NYC. But, in his glorious return to professional sound creation, Noah began creating electronic cinematic soundscapes using acoustic instruments to create strangely familiar yet unrecognizable timbres. Although he works intensively as a composer and sound designer throughout the film and game world, his pride, joy, and utter financial downfall is his independent Cinematic Post-Rock project “Nozart”, which has also garnered him attention as a songwriter, producer and performer in the Indie world. More: www.noahkellman.com

 


 

We often work as a team because, as you can see, we come from very different backgrounds and, when we combine them, really cool stuff happens. Also, it’s more fun to have someone else to blame and panic with when the deadline hits your face. We first heard about Where Shadows Slumber at Play NYC. We played it and were instantly amazed, but we quickly noticed there was no music or sound design.

When we asked them about it, they said: *slo-mo, camera closeup on their lips*

‘We’re looking for a Sound Team.’

(Actual footage of the moment)

Then, a choir of angels appeared and bonded us to this sacred quest. Next thing we know, we’re recording lantern sounds in our living room.

We knew right away that Where Shadows Slumber called for an exceptionally unique sonic landscape. After discussing this in great detail with Frank and Jack, we understood that Obe’s story takes place in a world that bears some nostalgic resemblance to ours, but is actually full of creatures, inhabitants and landscapes of mysterious origin. We wanted our sounds to be surprising, alien, and yet somehow recognizable. We tried to accomplice that goal by using unconventional methods to reflect familiar creatures and landscapes. For example, in the following video of World 0, we used a combination of synthesis and acoustic flutes to create the birds throughout the atmosphere. The two types of birds function differently within the game, bringing the soundscape to life.

We also wanted to break the barrier between music and sound design. Instead of an
inanimate loop that plays over and over, we created a soundscape in which both music
and sound design breath together, affecting and changing with each other as the player makes decisions in the game. For example, different layers of music are activated (or deactivated) with the player’s progress (or backtracking) in solving the puzzle throughout the level.

Overall, Where Shadow Slumber is an exciting challenge, and we love nothing more
than helping transport the player into a completely new, beautiful and immersive world.”

-Alba & Noah

 

Look Forward To More Audio Updates

Jack and I are thrilled that we’re able to bring Alba and Noah aboard! Our game has been a silent vacuum for quite some time, and it gets a bit soul-crushing. Hearing the birds chirping in the Forest for the first time suddenly made the game feel alive in a way that it hasn’t since the Demo days. It really is incredible how one missing crucial piece, like the sense of sound, can cripple the experience.

Well, no longer! Look forward to more audio updates as time goes on. We’re all working on different sections of the game right now; Alba and Noah are making their way chronologically though the Worlds starting from the Forest, as Jack finishes up the game’s ending Levels and I’m somewhere in the middle doing artwork. In time, we’ll converge and show our fan(s) the combined effort of everyone’s talents working together. Until then, you’ll have to be patient!

 

EDIT (Sept. 26, 3:00 p.m.): A previous version of this article mistakenly contained the wrong video file showcasing the game’s audio. The video has been updated.

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More audio updates are coming in the next few months. Until then, you can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

We Got Interviewed By TechRaptor!

This is so exciting – we can finally show off something that’s been in the works for a few weeks now. Since PlayNYC, Robert Adams at TechRaptor has been hard at work on an interview we did in the week leading up to the event.

In it, we discuss the origins of Game Revenant, my tragic corporate backstory, the game’s art direction, our progress over the past two years, mobile vs Steam, VR, release dates, price, and why Jack is our hero.

FULL LINK: https://techraptor.net/content/play-nyc-2017-a-conversation-with-frank-dicola-about-where-shadows-slumber

Check out the full article here! We’ll return to our usual blogging schedule next week, but this was too cool not to share.

 

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Are you a member of the media? If you’d like to interview the developers, reach out to us directly! You can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.