Where Shadows Slumber has been slowly climbing up the App Store puzzle charts the past few days. (Rank 37 in Paid Puzzle apps, last time I checked) Let’s see how far we can climb after this week’s flash sale in honor of Halloween!
Shamelessly reuse last year’s Halloween trailer? Why, I would never do such a thing… (This one doesn’t even have the Google Play icon [>_< ])
Starting tomorrow, the game will be on sale at only $0.99 for 48 hours. (Just in time for mischief night) By the time the clock strikes “November”, the sale is gone! You’ll have to wait until Black Friday to get another deal like this…
Does it count as a flash sale if I tell everyone about it beforehand? Who cares! Tell someone who doesn’t have the game yet that this is their big chance to grab it at the lowest price ever [^_^ ]
Feast your eyes upon it and cower in fear, plebians!
“Feast, I said!”
In all seriousness, the entire Where Shadows Slumber team would like to extend warm thanks toward the CT FIG team for this wonderful prize. Thank you for selecting us to show off at CT FIG, and thanks to the judges for recognizing our work!
Where Shadows Slumber, available now on iOS and Android, is certainly innovative. It may be similar to other games in style and tone, but it’s impossible to find another game that uses shadows the way we do. (We dare you to try! Helsing’s Fire doesn’t count.) If you know of another game that uses our mechanics and was published to the market prior to our 2016 demo, let me know in the comments!
Below you’ll find my scattered thoughts on the show, and some photos of the event. Thanks for reading! [^_^ ]
Shots and Thoughts
This show was less busy than last month’s TooManyGames. I suspect it’s because the Hartford Convention Center was divided into two Halls, A and B: A was for Connecticon, and B was for CT FIG. The divide is a bit strange, and I kept wishing more people would come over from that side during the weekend. But I understand CT FIG is still growing – the last time I went to this show, it was held in a board game shop in Newington!
I conducted 100 demos with people during the weekend, which led to 11 confirmed downloads, mainly on Android. I also think I’m going to switch from giving cards away free to giving pins away for free. People REALLY love those cards (obviously, because they have screenshots from the game on them!).
The setup, above. This is the first time I’ve shown off Where Shadows Slumber using a round table. (CT FIG began as a tabletop show and I was only 1 of 8 digital titles at the show!) I actually really liked that. It made way more sense than having an awkward rectangle table. Keep note, showrunners!
Everyone loved the game! That one guy on the right was at the table for nearly four hours on Saturday [o_o ] He beat EVERY puzzle! (And found a few issues… they’ll be fixed once the big July patch launches later this month.)
An intimate award ceremony, held after the show ended on Sunday.
Last but not least, shout-out to my boothmate Promote Pluto who has an adorable card game / webcomic about restoring Pluto to it’s former glory as a planet. So cute!
We can’t wait to see how CT FIG grows over the next year!
Back in April, I had the pleasure of showing off our game Where Shadows Slumber at AwesomeCon in Washington D.C. (Click here for the recap.) While I was there, someone mentioned a convention called TooManyGames and asked me if I was going. I had never heard of it before, and the deadline to apply as an indie had passed just a few days earlier. Despite that, I applied anyway because it sounded fun, and it was an even closer drive from Hoboken than Washington D.C. since TooManyGames is in Oaks, Pennsylvania.
I ran into a ton of problems during the weekend, but TooManyGames itself is a blast! This blog post is a recap of the convention, but the short version is this: if you’ve never been before, you should really check it out!
The Pennsylvania Turnpike’s Revenge
I thought I’d save money on my AirBnB costs and drive to TooManyGames on Friday morning (Day 1 of the show) instead of the night before. In theory, this made total sense. Hoboken is two hours from Oaks, the drive isn’t bad at all, and the show didn’t begin until 2 pm. My spartan setup for Where Shadows Slumber takes all of 15 minutes to prepare. I don’t need an entire night to set up beforehand like some people do!
This plan would have worked if not for one thin piece of metal that came loose on a bridge somewhere along the Pennsylvania Turnpike. This piece of metal, when it encounters tires moving at 70 mph, rips them to shreds. My car wasn’t the only one that got rekt, either. The moment I heard the loud BOOM and I felt my back-right tire disintegrate on the highway, I looked to my right and noticed that tons of cars had pulled over on the side of the road.
“Uhhh I think it looks fine, why? Is it not supposed to look like that?”
They were all changing their back-right tires. The cops were there, a bunch of mechanics and tow trucks were there, and I had to pull over. The mechanic who helped me out said that so far, 30 cars had gone over the same exact spot on the bridge and got flat tires! The government accidentally set up a drug-cartel style nail-trap across the road. (This is what your toll fee goes to, I suppose – democratic nail-traps) Suffice it to say, we had to throw a spare on there just to get to Oaks and I was 2 hours late for the first day. Not an auspicious start! Pennsylvania is totally paying to fix my tire now that I’m back in Hoboken.
Spare tires are much thinner than I thought they were!
In truth, I’m just glad I’m ok. I didn’t get hurt, I didn’t see anyone else crash, and being a little late is not the worst thing in the world. (But I’m definitely going to remember this the next time I get into an argument with someone about taxes and roads.) Shout-out to Ford Roadside Assistance for offering me free access to a mechanic who came to me on the side of the Turnpike and swapped the spare out! The government mechanic was charging $60.00 and told me to just wait for Ford to come [<_< ]…
The theme of TooManyProblems continued, when on Sunday morning I awoke to see this wonderful push notification:
So Google does this a lot – they randomly check the apps on their store for this one specific thing, and then take your app down without checking with you first. [ /o_o]/
They get annoyed we don’t have a privacy policy on Where Shadows Slumber, but the reason we don’t have one is because we don’t take your data! And we got punished for it, leading to $0.00 in sales on Sunday. The workaround is to just put some kind of URL in the spot where they ask for a privacy policy. The longer solution to make sure this never happens again? Not sure…
We went live again yesterday morning, so hopefully those who liked the game over the weekend were able to find it!
Enough Whining
Sorry, I had to get those stories off my chest. The truth is, I had a great time in Oaks! This show was awesome and I’m definitely going back to TooManyGames next year. How about a look on the bright side? Here’s 8 good things that happened, in absolutely no coherent order:
1.) I conducted 200 personal demos with attendees (yes, I keep track of this stat at conventions!)
2.) About 20 people bought the game right there at the booth, and some left reviews over the weekend. I think this is due to my new policy on pins – no freebies! Cards are always free, but the pins are exclusively for those who have purchased Where Shadows Slumber. (More details on that below…)
3.) Speaking of cards, I got to debut the new slate of Where Shadows Slumber business cards. There are 8 cards, since we have 8 different Worlds in the game. Everyone loved them, and they drew lots of people to the table.
4.) Someone asked for my autograph on one of the cards… LOL
5.) I ran into some of my old friends from the Stevens Game Development Club as well as some indies I met a few months ago at AwesomeCon, and tabletop developers I’ve known since the Mr. Game! era.
6.) The AirBnB I stayed at in Phoenixville had a cat.
7.) I got the chance to hang out with Nando and Emily, old friends from Stevens, in Philadelphia on my way back home Sunday night. (Nando is the host of the extremely popular channel NandoVMovies on YouTube. Like and Subscribe!)
8.) Finally, before I left Pennsylvania on Sunday night, I had the distinct honor of walking into a Wawa for the first time in my life. The scales fell from my eyes, I was comforted, I felt accepted, and I experienced true luxury. All other pretenders to the throne (7-Eleven, and other atrocities) revealed themselves to be false gods and I know the truth now.
Two Lessons Learned
During TooManyGames, I spent most of my time trying to learn what drives people to purchase things. For the longest time, Jack and I were been in “marketing mode” – which is to say, we wanted to tell people about our game. But since launch, we’ve transitioned for the first time into “sales mode”, and I’m still not used to that. It’s strange knowing that every new person is a potential $3.00, or a potential 5-star rating. In some ways it was easier before. We could always say “the game is a work in progress!” and be happy with people that thought it was cool and promised to check it out later.
After this weekend I have a new convention strategy, based on these two principles. I strongly encourage you to adopt these ideas as well if you are in “sales mode” like us!
“Later Isn’t An Option. Buy It Now!“
It’s tempting to use these shows as a chance to hand out as much swag as possible, show the name of your game to as many people as possible, and demo the game as many times as possible. But I’m focusing a lot more on sales and other quantifiable stats, because the truth is that the people at these shows are being bombarded with about a hundred other games at the same time.
If they don’t buy your game in front of your eyes, they probably won’t buy it later when they get home unless they are highly motivated already or were prevented from purchasing it during the show. So I’ve been thinking of ways to ratchet up the pressure and persuade people to pull the trigger while they’re at my booth. I recommend doing some kind of promotion / deal that only lasts while you’re at the con. (Reducing the price doesn’t count, by the way! That will not encourage an impulse purchase.) This is connected to the next piece of advice…
Make It Physical
When selling digital products, you are at a disadvantage. A tangible item like a cup of coffee will always seem more real / justifiable as a purchase than a non-tangible item like music or video games. (This is why free versions of those go further – such as Pandora, Candy Crush, and piracy) If you’re at a convention, you have the ability to do something that Internet ads can’t do – you can make the purchase physical. That’s why I only gave buttons out to people who purchased the game on the store. I needed to make the purchase physical for them to persuade them to buy the game in front of me. I also didn’t feel like selling pins because I’m not in the pin business, I’m in the gaming business! And I know for a fact that this lead to more sales. One guy literally said these words:
“So to get the pin I just buy this?” (And he held up his phone with Where Shadows Slumber’s app page loaded on it)
“That’s right!”, I said. He bought the game and I gave him the pin. It seems so backwards, right? But that’s just how humans are, and you shouldn’t fight our human nature. The next time I do a show like this, I’ll have more physical stuff to sell. Not exactly merchandise (logo tees, plushies, etc) but stuff like Google Play codes printed on cards. I saw one guy selling Steam Codes as physical cards that were about the size of Magic: The Gathering cards. That’s genius!
I hope this advice helps, no matter what you’re selling – I’ll certainly put it into practice when CT FIG rolls around in a few weeks. Maybe I’ll see you there?
I am happy to announce that Where Shadows Slumber has been accepted into the 5th annual Connecticut Festival of Indie Games (CT FIG), which is taking place within ConnectiCon XVII this July! They have an indie showcase of board games and video games that were offered at a discount to those who applied early and submitted the game to their judges. The show is in Hartford, CT next month (July 12th – 14th) at the Connecticut Convention Center.
I’ve never been to ConnectiCon before, but I went to a CT FIG event back in 2016 during the Mr. Game! years and met Jason Miceli of Geek Fever Games. The event was quite small, and very board game focused, but apparently their offerings have expanded to digital games as well! (There’s not many of us, but we’re growing…) I’m glad to hear they have connected with ConnectiCon to reach even more people! I wish Jason the best as they expand the CT FIG brand.
That’s Jason in the middle, next to his game Dead Man’s Doubloons, which I playtested years ago!
If you live in the area and want to purchase tickets, go here!
That’s all for now – but stay tuned to this blog for upcoming posts about a design patch for Where Shadows Slumber, news about our PC port, and a look inside our insane new digital ad strategy.
Game Revenant 