Champagne Supanova

My business trip to Australia is winding down! By this time next week, I’ll be home on the frosty mean streets of Hoboken, and Where Shadows Slumber will be available on Google Play. That’s quite a change from the hot, humid, Android-less weather here in Brisbane.

I’ve enjoyed my time away from the U.S., and I can safely say the Where Shadows Slumber “World” Tour was an official success. Here’s a look at what I’ve been up to the past two weeks, as well as a look ahead at our next event.

 

Double Supanova In The Sky

From November 2nd to the 4th, I attended Supanova Adelaide. From Nov. 9th to the 11th, I was at Supanova Brisbane. Although the events are part of a series, they felt quite different. Both of them were comic conventions, but Brisbane was much more heavily attended and my table was in a much better location. Even so, both gave me the opportunity to expose Where Shadows Slumber to an audience that otherwise would have never heard of the game. Some people even bought the game on their iPhones right in front of me!

I’m very glad I went – not just because I got to see two beautiful Australian cities, but because it was a chance to bring a bit of joy and mystery into people’s lives. If I had the chance to go to another Supanova, I might dress the booth up a bit different to match the “comic con” theme. But it was still totally worth it! Look out Supanova Gold Coast

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As always, the best part of these conventions is getting chummy with the artists to your left and right. Go support Keelan over at Killustrate (Keelan + Illustrates, he’s not a murderer) by buying some of his cool hand painted artwork! These are not made in photoshop, they’re actually painted and then digitally scanned! Keelan was next to me at Supanova Adelaide, and he’s totally not a bogan so go buy his stuff.

Then, if you’re feeling lucky, grab yourself a replica Ace of Spades from Halifax. I met the whole team at Supanova Brisbane, and got a chance to hold the weapons myself. They feel great in your hand, and you can even paint them yourself if you buy the kit version. Plus, if you’re not a Destiny fan, they’re working on a whole bunch of new guns from classic series like Halo and Devil May Cry. Go vote in their Instagram poll to make your voice heard!

I want to thank everyone I met at these conventions, dealers and customers alike. Everyone made me feel very welcome in this foreign land, and I’m so glad you’re all running around with Where Shadows Slumber pins on your bags now, hehehe. Hope to see you again next time I’m in Australia!

 

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Going To Gameacon?

Gameacon NYC is this weekend at the Resorts World Casino in New York City, which I believe is in Queens. Gameacon was one of the first shows we ever did, though we went to the Atlantic City version. The show has since expanded to NYC and Las Vegas. It’s hard to justify the trip out to some of these places, but since this Gameacon is in our backyard it was hard to say no. Plus, the event manager took $50 off our price since we’re alumni!

Sadly, I’ll be in Australia during this show and Jack will be away. Fortunately, Alba and Noah, our talented audio duo, are here to save the day!

Thanks to Alba and Noah for filling in here – if you’re going to Gameacon, be sure to say hello. And if you’re looking for two awesome freelance composers to bring onto your team, show them your game… I’m sure PHÖZ is looking for a chance at their next masterpiece!

 

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One Week Until Android Launches!

We have just seven days until our global (sans China) release of Where Shadows Slumber on Google Play, so we’re both excited and a bit terrified. Everything that could have possibly gone wrong with our iOS release went wrong, so I have no idea what to expect. This is either going to go really smooth, or go terribly wrong in unimaginable ways. In either case, download the beta for free right now so you can fill us in on any problems you’ve experienced!

If anyone knows how Google Play’s stupid promo code system works, please email me at contact@GameRevenant, comment below, DM me on Twitter @GameRevenant, or throw a brick at my head with a note attached to it. I sent a code to Robert Adams of TechRaptor, and it didn’t work! This poor man has been dying to play the game since Play NYC 2017. He must think I’m trolling him. But apparently Google Play’s promo codes don’t work if your game is unreleased. We may need to go into some kind of Closed Beta just so journalists can play the game a few days early.

We’re also preparing for an Amazon launch, which is basically Android with a different online marketplace. Diligent readers of this blog will remember that we won a Developer Spotlight Feature Thing on the Amazon App Store at last year’s Mobile Games Forum at the end of October 2017. Sadly, the contacts I had for that prize have dropped off the face of the Earth, so this week I’ll be doing a little investigating. If we’re not on your Kindle by November 20th, it’s because we’re waiting for a promotion from Amazon.

Keep your chin up, Android users! We’re in the home stretch. Soon, you’ll be able to taste sweet shadowy goodness. In the meantime, tell your friends about the game, download the beta, download the beta, tell your friends about the game, and download the beta!

It’s only a matter of time now.

 

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Where Shadows Slumber is now available on the App Store! bit.ly/WSS-iOS

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Happy Halloween! Get Where Shadows Slumber for Only $1.99!

Today’s blog post will be brief, as I am headed out the door in a few moments for a three-week excursion to Australia. While I’m there, I’ll be showing off Where Shadows Slumber at Supanova Adelaide and Supanova Brisbane as Jack toils away in the Android mines back home here in Hoboken.

If you’re on our email list, you’ll get a more detailed roundup of all the Where Shadows Slumber news your heart can take in a few hours. But for now, feast your eyes on two glorious pieces of news: our awesome Halloween trailer and our awesome Halloween sale!

 

Our Game Is Just $1.99 For Halloween!

Check out the trailer above! We didn’t just do it because we love Halloween – it’s because Where Shadows Slumber is available at a special price for just a few more days. If you purchase the game on the App Store before Halloween ends, you’ll save $3! After Halloween, the game returns to its original price of $4.99. It’s a steal! (But not a trick) So grab it while you can…

(You can watch the trailer on YouTube here)

 

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We’re Coming to Android November 20th

After the darkness of Halloween, comes the light of the sun – our game is coming to Android toward the end of November! There’s a more formal announcement to follow at the end of the week, but as a reward for reading our blog, we thought we’d let you all know first.

Mark your Calendars, charge your Androids, and throw your Kindles out the window (kidding, kidding) because Where Shadows Slumber launches on Google Play on November 20th!

Don’t forget to try the free beta on your device first to make sure the game runs smoothly. Over 25 people have responded to our survey, and currently 3,500 people are “in the program” on Google Play. We’re capped at 5,000, so get in there while you can! It fills up a bit more each day, so I can’t guarantee your spot. Thanks to those of you who have already helped us crush some Android bugs!

 

 

Upvote Us On Reddit!

We’re enlisting you, the blog army, in one small task… please go to the posts linked below on Reddit and upvote them! It only takes a second, but it will keep our post on the front page of these respective pages and allow people to see our game.

/r/MobileGames
https://www.reddit.com/…/where_shadows_slumber_halloween_s…/

/r/IndieDev
https://www.reddit.com/…/9shv2m/we_made_a_halloween_trailer/

/r/Unity3D
https://www.reddit.com/…/after_35_years_where_shadows_slum…/

/r/MobileGaming
https://www.reddit.com/…/ios_where_shadows_slumber_hallowe…/

Some jerks actually downvoted us! Can you believe that? Why… why? I don’t even know. Counteract their negativity with your positivity! Upvote us for great justice!

 

OK, that’s all for now – gotta jet! Literally I have to get on a jet plane and fly across the planet. Share the game with your friends while I’m at 30,000 feet! Stay tuned for updates about the trip…

 

 

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Where Shadows Slumber is now available on the App Store! bit.ly/WSS-iOS

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Calling All Androids

Greetings, Android fans of Where Shadows Slumber!

I realize many of you were dismayed that our original Sept. 20th launch was only on the App Store, but we have good news. We’re knee-deep in Android testing as we speak, which means you have the opportunity to play Where Shadows Slumber on your Android device before the game launches on Google Play later this year!

Read on for details…

 

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What To Expect

Where Shadows Slumber is now available on Google Play through their BETA program. This free download allows you to play the first seven Levels of our game. We haven’t updated this thing since March, so if you played it back then you’ll definitely want to give the BETA another shot!

Remember that the purpose of this test is to help us with our upcoming Android launch. If you were hoping for more than seven Levels, we’re sorry! The team is more focused on solving hardware problems than providing a fun experience. (You’ll have to buy the full game for that…) There are 2,500 Android devices in current use, across six different functioning operating system versions. A ton of people still use Android 5.0, but Google is already up to version 9.0! There are so many combinations to test, we can’t possibly handle this on our own.

The BETA will allow you to see if the game runs on your old phone, see how well it performs, get a sense of the game’s controls and puzzles, and experience a tiny snippet of the game’s story. That’s all you need right now!

When you complete the BETA (which should only take 10 minutes) be sure to fill out the survey in the app description. For your convenience, here’s the link:

Google Survey

Happy testing, everyone!

 

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What’s The Plan?

Currently, we have 3,275 people enrolled in the Google BETA, which is awesome! There’s just one problem: Google doesn’t let you let people download your BETA for free if your game costs money. Our game will be $4.99 on Google Play, just like it is on the App Store. So the way we handled this issue was by splitting our game across two store pages. It’s not ideal, but it means that when the full game launches on Android, the BETA will still be hanging out and it will still be free. I guess it will serve as a kind of extra demo until we take it down? This is in addition to our current Demo, which has been on the store since 2016. How confusing!

Our hope is that having three different entries on the Google Play store directing people toward the full game will be better than having just one. It’s a shame we can’t bring all the BETA people directly over to the final game later, but we assume that those who care will follow our prompt when the game launches. We’re thinking of updating the BETA one last time with something that says “ok, the game is out, go buy it!” Whether it will still be playable at that point is still up in the air.

Stay tuned for more news about our upcoming Google Play release. I can’t promise a concrete date just yet, but we are certainly striving to get the game on Android before 2018 ends. That’s all I can say right now!

 

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Where Shadows Slumber is now available on the App Store! bit.ly/WSS-iOS

Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

BUGS!

What up team?!

If you’re reading this blog, then you’re definitely among the people who know about the iOS release of Where Shadows Slumber last week. If you somehow managed to miss that news, then guess what – we released Where Shadows Slumber for iOS last week! If you have an iOS device and you haven’t gotten a chance to download it yet, you should – and if you have downloaded it, make sure you give it a 5-star review!

The whole team has been working really hard on this game for a long time, so it’s a great feeling to finally release it into the wild. On one hand, it’s very freeing – theoretically, the game is done, so I don’t have to spend all of my time working on it. On the other hand, we’re all very anxious to see if the rest of the world likes the game as much as we do. However, there’s one thing that’s on our mind right now above all else.

Bugs.

We’ve put a lot of work into making sure that Where Shadows Slumber is as stable and bug-free as possible, but with such a small team, some things are bound to fall through the cracks. Unfortunately, experiencing a bug, especially a bad one, leaves a terrible first impression. People are justifiably upset when something they’ve paid for doesn’t work – and that’s a perfect recipe for bad reviews and poor sales numbers. We’re spending this week working on addressing many of the bugs that have come to our attention, and, in the interest of transparency, I want to share some of them with all of you!

 

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Unexpected Crashes

The bug: The biggest issue people have been running into so far is that the game will crash unexpectedly. This usually occurs just as a level is starting, or shortly thereafter. For most users, it will happen consistently, although some users might see sporadic crashes.

Cause: We somehow missed some poorly-compressed textures before releasing. This caused the game to consume way more memory than it should have. For older devices, or for people with something else running on the device, the operating system will kill the process to retrieve the memory, thus closing the game.

Fix: Obviously, the fix to this is to update the compression settings on the offending textures! We’re currently going through all of our assets to make sure they have the correct compression settings (along with making a few other tweaks to our memory usage).

Workaround: Until the next patch is published, the best way to play the game is on a device with enough RAM to handle the memory problems. This means either making sure that nothing else is running on your phone, or using a relatively recent device, which has enough RAM that it’s not an issue.

 

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You can tell just by glancing that this level is freezing.

Unexpected Freezing

The bug: During some levels (particularly in the Hills and Summit Worlds), the game will simply freeze. The OS won’t kill the process, so it’ll still be on the screen, but nothing will be moving. Sound will still play, but the only option you have is to kill the game.

Cause: At some point, we thought it might be due to the snow particles (since it only seems to happen on snowy levels), but it seems that’s not the case. Rather, it’s due to Obe’s footprints.

Whenever Obe (or any character) takes a step, he leaves behind a little footprint. These stay around for a bit (usually up to 15 seconds), and then they disappear. This gives us the juiciness of footsteps appearing, without peppering them all over the level.
This bug is caused by some of the footprint objects (specifically the snow-related ones) having bad settings. Rather than disappearing after 15 seconds, they disappear after 150. So, when you walk around the level a lot, wayyyy too many of the footsteps are being created. The overhead of managing so many game objects is causing Unity to freeze up.

Fix: This one’s an easy one – we just updated the number from 150 back to 15. After some testing, we’re unable to reproduce this bug, so it seems like this one is in pretty good shape.

Workaround: You’ll have to beat these Levels in as few steps as possible, to reduce the number of footprints. If you can beat the Level in under two minutes, you may be able to escape the deep freeze.

 

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Go ahead, try to click it. See? It doesn’t work!

Level “Titlecards” Not Working

The bug: A few people have mentioned this bug – apparently, the level titlecards (which let you know which level you’re about to play) will appear, but they won’t disappear when you click on them! This prevents the user from continuing into the level.

Cause: Unfortunately, our team hasn’t yet been able to reproduce this bug. We’re going to continue to try to do so on our somewhat limited range of hardware until we can figure out what’s causing it. Since the titlecards themselves are pretty simple, the cause of the bug is most likely something fairly innocuous.

Fix: Once we’re able to reproduce the bug and know the cause, it should be fairly simple to fix, as the titlecards aren’t incredibly complex.

Workaround: Until we push out a fix to this issue, the only way around it is to close the game and restart it, since you can’t access the menu from the titlecard.

 

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Those who’ve watched the story know that a lot of people ask Obe this question…

Disappearing Blocks

The bug: If you’re savvy enough to fight your way past the other bugs mentioned here, you might get a chance to experience this one. As the final level of the game, World 7’s fifth level is a tricky one which introduces a mechanic not seen anywhere else in the game. It involves “teleporting” blocks from one section of the level to another. Unfortunately (and apparently randomly), the blocks will disappear from one section, but never appear in the other! Obviously, this is pretty bad, since you need all of the blocks in order to complete the level, and some of them just get ejected into the æther!

Cause: When the blocks are teleported, their parent gameObjects change in Unity. I’m expecting there’s some error in the code which is causing the gameObject to inherit the wrong parent, so it doesn’t appear where it’s supposed to be. This bug has also given us some trouble in terms of reproducing. Since it’s likely an error in the code, it’s only useful to reproduce on a device where we can do some amount of development, but we have never successfully reproduced it in the Unity editor. We’re going to keep trying to do so, but do so on a variety of devices until we find the root cause.

Fix: This one is pretty straightforward, if not easy in the traditional sense. Once we determine why the blocks are disappearing, we simply have to determine how to update the logic of the mechanic to ensure that it no longer happens. Obviously, it’s more complex than that, but I don’t want to get into the nitty-gritty of it here (especially since I don’t know what the exact fix would be).

Workaround: Aside from the bug that literally prevents you from playing the game, this is the workaround that I’m least happy with – the only way to fix this issue is to reset the entire level through the menu. Since it’s such a long level, that means losing a good bit of work. We’re working on all of these bugs, but this one in particular I want to fix. Since it’s the last level of the game, and you lose so much progress when you restart it, the user ends up with a bitter taste in their mouth, which is exactly how we don’t want players to finish Where Shadows Slumber.

 

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Other Issues?

Of course, these aren’t all of the bugs. That’s one of the first things you realize when you let someone else use a piece of software you’ve created – there’s always a fresh horror just around the corner. This list is just the biggest offenders we’ve discovered so far. I can personally guarantee that there are others, and I’m tasking each and every one of you with finding them!

If you do happen to stumble across a bug that I haven’t discussed here, there are a few things you can do for us:

  • Tell us about it! We’re active on Facebook and Twitter, and you can always shoot us an email at contact@GameRevenant.com or join our Discord Channel. If you do, make sure you include details about your device. We want to make Where Shadows Slumber as awesome as possible, but we can’t fix bugs we don’t know about!
  • See if it happens repeatedly, and if there’s some pattern to when and how it’s happening. This helps us immensely when we’re trying to reproduce the bugs. After all, it’s a lot harder for us to fix a bug that we can’t reproduce. Screenshots are great too!
  • Don’t leave a disparaging review. All too often, we see people giving us a poor rating and review because of a bug. In a lot of these cases, it definitely makes sense – you paid for a product, and it’s broken. One out of five! The problem with this is that reviews and ratings are our best way to get other people to start playing the game. If our ratings start to tank, nobody is going to download the game! It’s definitely better to tell us about a bug and help us fix it than to simply hurt us by leaving a bad review (and then not updating it when we fix the bug, thus leaving us with a permanent scar on our rating).
  • Share app analytics with the developers. I think that this is a setting somewhere in iOS that will share data and statistics about app crashes. A detailed email from you is usually better (because not all bugs count as “crashes”), but checking this allows Apple to send the crash logs straight to us.

 

Thanks for taking the time to read about some of the bugs we’ve experienced. Putting something that we’ve worked so hard on out into the wild is always a big question mark. We’re happy with the amount of publicity we’ve managed to stir up, but we’re also a little annoyed by these bugs, as I’m sure many of our players are. We want to make sure that you all know that we know about these issues, and we’re doing everything we can to fix them as fast as possible.

If you are experiencing these bugs, never fear! We’re fixing the major ones, so you can keep your eyes peeled for a new version of Where Shadows Slumber later this week! Once it comes out and you update the app on your phone, some of these bugs (and maybe some others) should be taken care of.

Next week we’ll share more details about how our iOS launch is going!

 

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You can always find out more about our game (and tell us about bugs) at WhereShadowsSlumber.com, find us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, join the Game Revenant Discord, and feel free to email us directly with any questions or feedback at contact@GameRevenant.com.

Jack Kelly is the head developer and designer for Where Shadows Slumber.

Pre-order Where Shadows Slumber on the App Store Today!

Starting today, Where Shadows Slumber is available for pre-order on the App Store! This is the moment you’ve all been waiting for…

Click here to be taken to our App Store Page!

And share the shortened link with your friends: bit.ly/WSS-iOS

If you’re not sure what “pre-ordering” means, read on…

 

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What Is A Pre-Order?

When a game is available for pre-order, it’s very close to launching on the App Store. So close in fact, that you can tell Apple you want to download the game the instant it becomes available on the App Store! Because Apple knows our game is launching so soon, they may place Where Shadows Slumber on a special “Coming Soon” section of the App Store to advertise it to their customers.

You can’t play it until the game is really available on September 20th, but you can share it with all of your friends! If you pre-order the game, you’ll be charged $4.99 USD on September 20th and the game will load on your device that day.

Tired of waiting for the game to launch? Sorry… we couldn’t pass up this marketing opportunity. Getting the game on App Store’s “Coming Soon” list is a huge boost for a small studio like ours! Besides, it ensures that we can spend the next two weeks marketing and talking to journalists before players get their hands on the game. When people start playing, I’m sure I’ll have to be glued to Twitter and Gmail answering people’s questions and giving them cryptic hints. It’s nice to have a reprieve… this is the calm before the storm.

 

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Do I Have To Buy The Game Right Now?

Yes, you do.

Ok, not really. You can wait until the game launches for real on September 20th before committing to a purchase. Some people like to wait until reviews come out from other customers or game journalists – that’s fine with us. (I do that, too) Chances are that if you follow this blog, you’ve already decided that you’re buying the game. If that’s not the case, just wait a few weeks! We’re confident that Where Shadows Slumber will be a critical success. We’ve put years of work into this game, and we know you’ll be impressed with the final product.

 

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Find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Something is Coming…

 

 

 

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That’s all for now. If you’re new to this blog, you can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.

Our Marketing Plan

Now that the development phase of our product life cycle is behind us, the Where Shadows Slumber team is putting all of its focus behind advertising the game in anticipation of our upcoming launch. Last night, I met with Alba, Noah, and Caroline at Buzzfeed’s NY headquarters to discuss our strategy. (Jack is knee deep in wedding preparation this week, but we sent him our notes afterward) Shout out to Caroline for hosting us and giving us a tour! The Buzzfeed offices are awesome. I made sure to line my pockets with free candy every time I said I was “going to the bathroom.”

We’ve been pretty transparent about our process these past two years. Though I won’t reveal our planned iOS release date in this post, I can share with you everything we discussed at our marketing meeting last night. I hope this give you a sense of how small indie teams try to spread the word about their products. You’ll notice we’re leaning heavily on free / earned advertising, with a smaller focus on paid advertising. You may also notice that this is a ton of work. As we say all the time, marketing is really a full time job! If you can get someone on your team who does that around the clock, go for it. Wearing multiple hats is pretty stressful.

OK, enough whining! Let’s dive into the details…

 

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Teasing With Teasers

The standard formula for movie promotion these days seems to be:

  • Release a tiny teaser video that builds anticipation for a new product
  • Release a short video that announces the movie’s release date and builds anticipation for the next trailer
  • Release a trailer video that hypes up the final product once consumers can take some kind of market action (e.g. buying a movie ticket)

We decided to do something similar with Where Shadows Slumber. Over the next few weeks, you’ll see a few different videos go up on YouTube to announce the launch of the game. Alba composed different musical tracks for each video, and I’m going to film portions of the game to line up with them. (Play the audio file above to hear the rough cut – don’t worry, there isn’t supposed to be a video with it yet!)

Apple has a button on iTunes Connect that allows us to make the game available for pre-order. This wasn’t what we originally planned, but it seems like games that are available for pre-order are featured on a special part of the App Store. (Now that I have a bunch of iPhones lying around, I check the App Store constantly) If we can get on that pre-order list, we may be placed directly in front of a few million people each week. That would be awesome!

I’m not a big fan of pre-ordering games, personally. I tend to wait until games have been out for years before buying them. But I understand there are a lot of fans out there who don’t want to miss our game and want to play it the second it comes out. Also, any chance to get the game in a premium spot on the App Store is one we can’t afford to pass up. Stay tuned to this blog for more information! Teasers, trailers and announcements will all go up here as well as the Game Revenant Facebook Page, Twitter feed, and Instagram feed.

 

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Journalists and Children First!

There’s another standard industry practice we decided to go with: emailing codes to reviewers ahead of time. Apple will give you 100 free promotional codes that allow iPhone users to download your game even if it’s not released to the public. As long as the build is in the iTunes Connect system and has been approved by Apple, they can use the code to get the game for 28 days.

Journalists will get the game ahead of time, and we’re going to insist that they don’t release their reviews before a certain date. (This date will be prior to the full release of the game, but will likely be after pre-orders have begun.) This is usually referred to as an embargo. I used to think it was a dirty word, but my feelings have changed now that I’m a publisher instead of a consumer. The purpose of an embargo is to make sure that smaller outlets don’t get left in the dust by big sites like IGN. You also want to ensure that people play your game thoroughly instead of rushing out a review. By telling people that their review can’t go live before a certain date, you’re giving everyone else time to catch up with the big boys.

We have no way of enforcing this. If Polygon decides to scoop everyone else, there’s nothing we can do against a media giant. I guess I just hold a grudge forever, and don’t send them a code next time? It’s a bit weird. Anyway, if you think an embargo is something only shady game developers do, I think you’re mistaken. If we insisted on a Day 1 embargo, though… that would be a different story. Reviews for the game will definitely come out before the game is playable by the public, have no fear!

 

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The Where Shadows Slumber World Tour!

Ok, not really.

But at our meeting, we tried to list as many local educational institutions we could possibly think of, so we can go on tour giving lectures about the game. That probably doesn’t seem like something that would attract a massive audience, but I think it’s important. First of all, we’re all dying to talk about our game! We’d love to do a talk at the NYU Game Center, Stevens, some NY high schools, and any podcasts that would have us. We have so much knowledge to share!

More importantly though, we need content to post on our various social media channels to keep people engaged. We can’t just post GIFs of the game, or we’ll eventually give every one of our secrets away. So even if Jack and I talk about the game to a small room of 25 high school students, that video can then get posted to Facebook and reach 4,000 people. There’s really no speaking engagement too small or insignificant for us: everything can be spun into a good social media post.

Our list wasn’t very long, sadly. A lot of these institutions would rather see us become a success before booking us, rather than helping us attain success. No problem – I totally understand. We’ll see how the game does at launch, and try to jump from one talk to another. Hopefully we get to the point where people are dying to book us!

Do you have a classroom, podcast, or event that requires a speaker? Email me at contact@GameRevenant.com with details! We’re doing this pro-bono, so there’s no need for speaker fees or anything.

There aren’t too many conventions happening during the remainder of 2018, other than some Playcrafting stuff. So we’re definitely going to whatever Dan Butchko is throwing at the end of September / mid-October! If we put together an actual “tour,” I’ll put some kind of cool map graphic in a future blog post for you to all see. We might try for PAX East 2019, too. Man, it feels weird typing that. Remember PAX East 2017?

 

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A Website Overhaul

Caroline mentioned last night that our current website could use an overhaul – it’s basically just a splash page right now, because that’s all we really needed. Fairly soon, we’ll be ready for the professional website to go live with screenshots from the final game and a few new features. I’m really excited about that! Web design was never my specialty, but it’s so important for putting on a good first impression.

Most people will experience our game for the first and only time through the App Store. But, for those fans who find out about our game via social media or some kind of ad, they’ll probably get sent to the website. What we have up right now is kind of like a demo website – it shows off the team, some awards we won, and our demo screenshots. We’ve also had a presskit up for a year or two, but I don’t know how many journalists availed themselves of that resource.

The new website should hopefully have a separate section for the team (so it doesn’t clog up the main stretch) as well as some sweet parallax effects. We checked out the Firewatch website and got a little jealous. Don’t be surprised if you see us do something similar in the future…

 

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Wait – Are We Spending Any Money?

So far, everything we’ve mentioned has been free advertising. Since we don’t have any paid conventions planned, and the cost of train tickets to Brooklyn doesn’t really count, none of the above counts as “paid advertising.” That’s a good thing, because our tiny indie coffers are a bit empty these days.

However, we’ll be making use of a few sources of paid advertising. These ad networks let you dip your toe in the water with a little bit of money first before going crazy, so we’ll run some test ads on Facebook, Instagram, and Google Search. If you’ve ever wondered how these companies make money, this is how – from us! I also won a contest last year and was awarded $1,000 in credit for advertising on PocketGamer.com, so we may pick up one of their indie bundles.

Our budget is pretty low here: we’re talking less than $3,000 across ALL of these platforms, for the weeks leading up to launch and then a few weeks afterward. Personally, I would love to see the game make a ton of money before doubling down on these ads. I also need to check the stats on the ads themselves to see if people are really clicking through them to the App Store. If you aren’t careful, internet advertising becomes a dopamine game: put money in, see some orange bars fill up, get happy, and repeat. I want results! We may do an entire blog post about our ads if we get some interesting findings. Stay tuned…

 

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What’s Next?

Now that we have this plan in place, we have to actually do all of it! There’s still a few things left to plan, however. I want the team to have a spreadsheet listing every action item we need to do on launch day, with labels for who is responsible and the time this needs to go live. (This is stuff like “when do we post an announcement blog?” and “when do we all change our Facebook header to an advertisement for the game?”)

And of course, I need to plan out a whole series of teaser posts for Facebook, Instagram, and Twitter. Our Instagram in particular could use some love… I’m just learning how to use that app, and we barely have any followers. I haven’t really spammed those channels over the past few years, but now is the time to let people know something is coming down the pipe. I always hear that you need to see something about 20 times before you’ll buy it. I’ve heard that at least 20 times, so it finally makes sense to me!

 

 

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Thanks for reading this marketing update! If you’re new to this blog, you can find out more about our game at WhereShadowsSlumber.com, ask us on Twitter (@GameRevenant), Facebookitch.io, or Twitch, and feel free to email us directly at contact@GameRevenant.com.

Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.