In a patch that will go live later this week, we’re adding a small pop-up window to the game that asks the player if they would take a moment to review the game. I would have put this update through last week (Jack finished this feature a while ago), but my laptop was on the fritz and I just got it back this morning.
I realize it’s a bit odd to talk about a patch before it goes out, but I wanted to explain our thought process behind this addition. This patch will be a bit different than the others. We’ve just been fixing bugs for the past few weeks, but this is an addition that might rub people the wrong way. Read on if you’re an indie developer, because this totally affects your business…
Why We Didn’t Launch With This
Jack and I spent a long time working on Where Shadows Slumber. During that time, the user interface went through quite a few iterations. The “user experience” was even more important to us than the interface itself. We always asked ourselves what we wanted the player to feel when they first opened the app, or when they opened the app after closing it, or when they returned to the app after not playing Where Shadows Slumber for a few days.
One of our core principles was “don’t annoy the user,” and we took that very seriously. For you old-timers out there, did you ever notice how our free Demo jumps right into the first Level straight from the Splash Screen? Or did you notice how the final version of the game goes right into the Level 0-1 title card after the Splash Screen? We tried to take out as many “barriers to fun” as we could to make the experience as painless as possible. I think we did a great job! So far I’ve only seen one complaint that the game “has no Main Menu,” and that was on a 5-star review. So it wasn’t that big of an issue after all!
Anyway, when the topic of review requests came up, we weren’t enthusiastic about the idea. Sure, every mobile game does it – but we were worried it would annoy people so much, they would give the game a bad review, and say something like “too many pop-ups!!” People are weird. You never know what might set them off.
But it’s a classic Catch-22, because if we don’t ask for reviews, we might not get one at all. Less reviews & ratings mean that our game won’t become popular, which leads to less downloads, and the app goes into a death spiral. Furthermore, right now people who don’t enjoy Where Shadows Slumber have a lot of motivation to leave a bad review. But people who did enjoy the game have no motivation to leave a positive review. Think of it this way – when is the last time you left a great review for a restaurant you love? Have you ever done that? But I bet if you had a terrible experience at a restaurant, you couldn’t wait to go outside and write all about it on Yelp. It’s human nature to ignore the positives in life and let negative experiences motivate our actions.
Our old Demo got a ton of ratings (6,000+) compared to our final production release on Google Play. I realize that version was free, and it’s been out for two years, but I think a review request also had something to do with it. The problem is that the Demo’s review request was at the very end of the experience after the last Level. I don’t really want people to have to beat the entirety of Where Shadows Slumber before they get a message asking them to leave a review. Instead, we’re putting the request towards the middle of the game.
Overall, I’m pretty optimistic. If we get this feature in before the next time Where Shadows Slumber goes on sale, and then drive a lot of downloads / installs with that sale, we might get a nice review bomb to bring us higher up the charts.
In conclusion, we’re hoping this addition:
- Won’t annoy people too much
- Will lead to more ratings overall
- Will increase the rate of positive reviews to negative reviews
Wish us luck! Better yet, wish us 5-stars…
Make Your Voice Heard!
Once this launches, you probably won’t even notice it. Jack set a timer that’s pretty lengthy, so it’s rare that you’ll be asked twice or three times to review the app. Besides, if you haven’t done that already, what are you waiting for?
But seriously, if you have any comments or concerns, leave a comment on this post or on Facebook! We want to know what you think. Especially if you have any marketing ideas for us, because we want to do everything we can to get Where Shadows Slumber out to the whole world.
See you next week! A financial update article is in the works, so you won’t want to miss out. Keep your eyes peeled on this blog…
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Frank DiCola is the founder of Game Revenant and the artist for Where Shadows Slumber.